Home Google+ Recommendations Bake Discovery Into The Mobile Web

Google+ Recommendations Bake Discovery Into The Mobile Web

Ahead of the slew of announcements to come out of its annual I/O conference later this week, on Monday Google released Google+ mobile recommendations, which allow publishers to include a discovery feature in any mobile news site. While discovery features are prevalent in native apps and in many news readers, the new mobile recommendations tool is aimed at closing the gap mobile sites face in keeping users around to read more than a single article. 

Google+ Recommendations: Just One Snippet Of Code

Placing a snippet of code in a website’s main template enables Google+ recommendations on all pages of that site’s mobile version. Users click on the mobile recommendations bar that provides articles from the same author, other popular articles on the site, and — if a user is signed into his or her Google+ profile — articles that people in their Circles have read and recommended.

All that’s required beyond the free-to-use code is a Google+ profile to let publishers or individuals manage the recommendation tool. 

“We chose to launch this on mobile Web first because this problem for users and for publishers is most acute in mobile Web. It’s the place where the user is least able to find interesting content in a property,” Seth Sternberg, director of product management at Google, told ReadWrite. 

The feature will also be automatic from the publisher’s standpoint, meaning a user will see the recommendations regardless of whether the user has a Google+ profile.  

Google+ Sign-In

Google+ mobile recommendations comes on the heels of the Google+ sign-in, which debuted two months ago. Like the more prevalent Facebook sign-in option, Google+ sign-in allows publishers to leverage the social network as a way of commenting and creating a profile on a publication website. The company says it has seen strong growth from its initial batch of 12 launch partners, and will showcase some 50 Google+ sign-in partners at I/O. 

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.