Home Genius Idea: Wants For Sale

Genius Idea: Wants For Sale

Along the lines of Million Dollar Homepage in the “that’ll never work… will it?” category, 2007 saw the successful launch of Wants For Sale. The innovative project by New York artist Justin Gignac and his girlfriend Christine might just be my favorite idea of the year.

The premise is simple: Justin and Christine paint pictures of things they want and then sell them for the exact price of the item. The things they’re after range from $12.70 for an order of buffalo wings to $1,056.07 for a single month’s rent check. My favorite: $1 million for “financial security.”

While a million bucks might be out of the price range for many art collectors, the Wants For Sale project has done surprisingly well since it debuted earlier this year. The couple has so far collected a Nintendo Wii, some Xbox games, a fancy sushi dinner at trendy New York hot spot Nobu, some clothes, a gym membership, and a handful of food items, among other things. They’re still waiting for someone to fund the iPhone they covet.

The idea is innovative, and one that is likely to only work once. But of course it wouldn’t have worked at all if Justin and Christine didn’t have the primo illustration skills that they possess (they also do commissioned paintings of things other people want).

Wants for Sale was so successful that it even gave birth to a spin-off project, Needs for Sale, which is the same basic premise, but with all proceeds going to charity. Between the two sites, the artists have raised over $2800 for various charitable causes this year.

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.