Home Fundamentals of Buying and Selling Cryptocurrency

Fundamentals of Buying and Selling Cryptocurrency

Cryptocurrency is a major topic in the investment world right now, and it’s easy to see why. With so many stories of people making significant profits, it’s tempting to jump in.

But before you start investing, you need to understand the basics of the market. Knowing when to buy and sell is just as important as understanding the terminology.

Cryptocurrency isn’t regulated by a central authority, which makes it essential for you to stay updated on market trends and news. By doing proper research and understanding the factors that affect its value, you can make informed decisions that could lead to success in this volatile market.

In this guide, we’ll explain what cryptocurrency trading is, how crypto markets work, and how you can start trading.

What Is Cryptocurrency Trading?

Cryptocurrency trading involves buying, selling, and exchanging digital currencies like Bitcoin, Ethereum, or other altcoins through online platforms called exchanges. It’s a market where you trade digital assets in the same way you’d trade stocks, except you’re dealing with decentralized currencies that aren’t controlled by any central authority.

The goal is simple: buy at a low price and sell at a higher price to make a profit. However, unlike traditional markets, cryptocurrency markets are open 24/7, and prices can be highly volatile, which can make it both an exciting and risky space to navigate.

Understanding Cryptocurrency as an Asset

Cryptocurrency is increasingly viewed as a digital asset, similar to traditional assets like stocks, bonds, or real estate. Unlike physical assets, cryptocurrencies are decentralized, meaning they are not controlled by any central authority, such as a government or financial institution.

Instead, they rely on blockchain technology–a secure, transparent, and distributed ledger–to verify transactions. This decentralized nature allows cryptocurrencies to operate globally and be accessible to anyone with an internet connection.

Cryptocurrencies like Bitcoin, Ethereum, and others are considered speculative assets due to their volatility. Their value is driven by factors such as demand, investor sentiment, technological advancements, and their real-world applications. Some investors treat cryptocurrency as a long-term store of value, while others trade it actively, seeking short-term profits from price fluctuations.

What sets cryptocurrency apart from traditional assets is its potential for high returns, but this comes with equally high risk. Prices can go up or plummet in a short amount of time, depending on market conditions, news, and regulations.

As a result, it’s important to understand the market dynamics and the role cryptocurrency plays in the broader financial ecosystem before considering it as part of your investment strategy.

How Do Cryptocurrency Markets Work?

Cryptocurrency markets operate through decentralized exchanges (DEX) and centralized exchanges (CEX), where people can buy, sell, and trade digital currencies. These markets work 24/7, unlike traditional financial markets, allowing for constant trading and price fluctuations.

The prices of cryptocurrencies are primarily determined by supply and demand, which can be influenced by factors such as market sentiment, news events, and technological developments.

On centralized exchanges like Binance or Coinbase, you can trade a wide range of cryptocurrencies using fiat currency (such as USD or GBP) or other cryptocurrencies.

binance on the iphone

Decentralized exchanges, on the other hand, facilitate peer-to-peer transactions without the need for an intermediary. The liquidity of these markets, along with investor participation, plays a major role in determining the ease of buying or selling cryptocurrencies at any given time.

The Role of Cryptocurrency Exchanges

Cryptocurrency exchanges serve as platforms where you can buy, sell, and trade digital currencies. They act as intermediaries, making it easier for users to convert cryptocurrencies into fiat money or trade one cryptocurrency for another.

Exchanges can be centralized, like Binance or Coinbase, where a third-party organization facilitates transactions, or decentralized, such as Uniswap, where users directly trade with each other.

Centralized exchanges offer greater liquidity and user-friendly interfaces, often providing additional services like margin trading or futures. If a coin gets listed on a major exchange like Binance, it often experiences a huge jump in price due to increased visibility and demand. However, they also require users to trust the platform with their funds.

On the other hand, decentralized exchanges give users full control over their assets, but they tend to have less liquidity and can be harder to navigate.

uniswap decentralized exchange

Order Books, Liquidity, and Market Orders

When you trade on a cryptocurrency exchange, the order book is where you’ll see all the buy and sell orders for a particular coin. It shows the price and quantity at which traders are willing to buy or sell. This live feed helps you understand the current market conditions and decide when to make your trade.

Liquidity is an important factor to consider because it refers to how easily you can buy or sell a cryptocurrency without affecting its price. The higher the liquidity, the easier it is for you to get in or out of a position at the price you want. Cryptocurrencies with high liquidity tend to have more orders on the book, which leads to smoother trades.

Meme coins sometimes tend to have lower liquidity. This can be a red flag, as it may be harder for you to execute trades at your preferred price, or you might face significant slippage. This is why it’s important to always check a coin’s liquidity before investing any money.

Market orders are designed to buy or sell your crypto right away at the best available price. When you place a market order, it gets matched with the highest buy or sell orders in the book.

While market orders are fast, they may not always get you the exact price you expect, especially in markets with lower liquidity, as the price may shift a little depending on the order book depth.

binance exchange order books

Understanding Pairings (BTC/USD, ETH/BTC, etc.)

When you’re trading crypto, you’ll see different pairings like BTC/USD or ETH/BTC. These just show the value of one coin in terms of another. For example, BTC/USD shows how much 1 Bitcoin is worth in US dollars.

ETH/BTC tells you how much Ethereum is worth in Bitcoin. Understanding these pairings will help you know what you’re actually getting when you buy or sell. Just keep in mind that some pairs might not be as liquid, making it harder to trade at the price you want.

usdt pairings

Important Things to Know Before Trading Crypto

Crypto markets are highly volatile, so you need to be ready for rapid price swings and unexpected changes. You should also have a clear strategy in place, knowing when to buy, sell, and how to manage your risk.

Staying informed and up-to-date with market trends, news, and events is essential for making smart decisions. Also, only invest money you can afford to lose, as crypto trading can come with significant risks.

Understanding Volatility and Risk Management

Cryptocurrency markets can be highly unpredictable, and understanding your own risk tolerance is important to trading successfully. Risk management is about balancing potential rewards with potential losses. You need to know how much risk you’re willing to take on and align that with your trading strategy.

Risk aversion, or the preference to avoid risk, might mean you’re more cautious with your investments, avoiding highly volatile coins or large positions. On the other hand, if you have a higher risk tolerance, you might be willing to invest in more volatile cryptos for the potential of higher rewards.

Regardless of your approach, it’s essential to have a plan in place to manage your exposure to risk. This includes setting limits on how much you’re willing to lose in a trade and not letting emotions dictate your decisions.

Diversifying Your Portfolio

Diversifying your portfolio means spreading your investments across different cryptocurrencies to reduce risk. This includes well-known, established coins like Bitcoin and Ethereum, as well as smaller, emerging crypto presales that show growth potential.

Diversification is important because it helps balance risk–if one cryptocurrency underperforms or crashes, the others in your portfolio could still perform well and limit your losses. By diversifying, you increase your chances of steady returns and protect yourself against the highly volatile nature of the crypto market.

Our Tip: While diversifying with major coins like Bitcoin and Ethereum provides stability, there’s no harm in adding smaller market cap coins to your portfolio. These can be purchased in larger quantities with less money, offering potential for higher returns if they grow.

The Importance of Stop-Losses and Take-Profit Orders

A stop-loss order allows you to set a specific price at which your asset will be sold to limit your losses if the market moves against you. For example, if you buy a coin at $100, you can set a stop-loss at $90 to automatically sell it if the price drops below that point, preventing further losses.

Take-profit orders work in the opposite way. They automatically sell your asset once it reaches a predetermined price, locking in profits when the market moves in your favor.

Using these tools helps you avoid making emotional decisions during market fluctuations and ensures that you stick to your planned risk management strategy.

Both stop-losses and take-profit orders give you more control over your trades and can help protect you from big losses.

stop losses binance exchange

How to Trade Cryptocurrencies

When you're ready to trade cryptocurrencies, using a platform like Binance can make the process straightforward. In this section, we'll walk through the process of buying Bitcoin on Binance as an example, but the same steps generally apply to other cryptocurrencies as well.

  1. Create an Account

    To start, you’ll need to create an account on Binance. Head to the Binance website and click “Register.” You’ll be asked to enter your email and create a strong password. Once done, you’ll receive a confirmation email to verify your account.
  2. Verify Your Identity

    Binance requires you to complete KYC (Know Your Customer) verification before you can trade. You’ll need to provide personal information like your name, address, and a photo of a government-issued ID.
  3. Deposit Funds

    After your account is set up, you need to deposit funds. You can deposit fiat money (like USD, EUR, or GBP) by linking your bank account or using a credit/debit card. Alternatively, you can transfer crypto from another wallet into your Binance account.
  4. Navigate to the “Buy Crypto” Section

    Once your account is funded, go to the top menu and select “Buy Crypto.” Binance gives you several options, like “Buy with Credit/Debit Card” or “P2P Trading.” For this example, choose “Buy with Credit/Debit Card.”
  5. Select Bitcoin (BTC)

    In the dropdown, search for Bitcoin (BTC) and select it. You’ll be prompted to choose the amount you want to buy. Enter the amount in your local currency or in BTC.
  6. Confirm Your Order

    After selecting the amount, click on “Buy Bitcoin.” Binance will show you a summary of your purchase, including any fees. Double-check everything, and if everything looks good, hit “Confirm.”
  7. Store Your Bitcoin Safely

    After your purchase is complete, your Bitcoin will be stored in your Binance wallet by default. However, for added security, you might want to transfer your Bitcoin to a private crypto wallet, especially if you’re planning to hold it long-term.

What Cryptocurrencies Can You Trade?

There are over 9,000 cryptocurrencies that can be traded. Bitcoin (BTC) is the first and most well-known cryptocurrency, often referred to as digital gold. Due to its high liquidity and market dominance, it’s one of the most traded and stable coins in the market. If you’re just getting started, Bitcoin is often the go-to option for many investors.

However, there’s a vast world beyond Bitcoin. Altcoins, or alternative coins, are any cryptocurrencies other than Bitcoin.

These include well-known coins like Ethereum (ETH), which powers the Ethereum network and supports decentralized applications (dApps), as well as Litecoin (LTC), Ripple (XRP), Cardano (ADA), and newer tokens like Polkadot (DOT) and Chainlink (LINK). Altcoins can offer higher potential rewards but come with more risk and volatility compared to Bitcoin.

Each cryptocurrency has its own unique features, use cases, and communities behind it. Some focus on improving scalability, while others aim to provide privacy, decentralized finance (DeFi) services, or smart contract functionality.

How to Research Cryptocurrencies Before Trading

Here are some things we recommend doing when you’re thinking about buying or trading cryptocurrencies:

Study the Team

Check out the team behind the cryptocurrency. Look for the founders and core developers, and research their backgrounds. Have they worked on successful projects before? Are they known in the blockchain or tech space? The credibility and experience of the team can say a lot about the project’s potential.

Read the White Paper

A cryptocurrency’s white paper is its blueprint. It outlines the problem the project aims to solve, its approach, and the technology behind it. Make sure you read through the white paper to understand the project’s goals, roadmap, and how it plans to achieve them. If the white paper is vague or poorly written, it’s a red flag.

Check Community Sentiment

Cryptocurrency projects often have strong online communities. See what people are saying on platforms like X, Reddit, and Telegram. A positive and active community can be a good indicator that the project is gaining traction and has potential. However, be cautious of overly hyped projects where the community might just be promoting the coin without any substance behind it.

Look at Stats and Market Data

Check the project’s market cap, trading volume, and price history. These stats give you an idea of the coin’s liquidity, popularity, and overall market sentiment. Tools like CoinMarketCap or CoinGecko can help you track these details.

Evaluate the Use Case

Make sure the cryptocurrency has a clear and practical use case. Is it solving a real-world problem? Does it offer something unique compared to other coins? A strong use case is often a sign of a sustainable project.

Risks to Buying and Trading Cryptocurrencies

As mentioned above, buying and trading cryptocurrencies come with significant risks that you need to be aware of. The market is highly volatile, which means prices can swing wildly, sometimes without warning.

Plus, the lack of regulation and security risks, like hacking or scams, make it important to do your research and be cautious. Understanding these risks helps you avoid unexpected losses and make informed decisions.

Market Volatility and Sudden Price Fluctuations

Market volatility is the biggest risk in crypto. Prices can swing dramatically, often within short periods. This unpredictability is what attracts some traders but can be devastating for others.

If you’re not prepared for the sudden changes in price, volatility can wipe out your profits in an instant. Always be ready for sharp fluctuations and make sure to manage your investments carefully.

Rug Pulls and Pump-and-Dumps

Security risks in the crypto world are a major concern, with hacks, scams, and fraud constantly putting investors at risk. One major risk is the “rug pull,” where developers of a cryptocurrency or decentralized finance (DeFi) project suddenly withdraw all their liquidity or funds, leaving investors with worthless tokens. This often happens in new projects where investors aren’t fully aware of the risks involved.

There are also “pump and dump” schemes where groups artificially inflate the price of a cryptocurrency by spreading rumors or misinformation, then sell off their holdings at the peak, leaving other investors with worthless assets.

One of the most recent pump and dump schemes occurred with the “Hawk Tuah Girl” coin ($HAWK), which crashed by more than 90% shortly after its launch, leaving many investors with massive losses.

hawk tuah meme coin price chart

Security Risks

Security risks in the crypto world are a constant concern, and two of the most notable threats are 51% attacks and phishing scams.

The 51% attack occurs when a single entity gains control of more than 50% of a blockchain’s mining power. This allows them to manipulate the blockchain by reversing transactions, double-spending coins, or halting transactions altogether.

Although it’s harder to pull off on established networks like Bitcoin, smaller blockchains are more susceptible.

Phishing scams are also rampant in the crypto space. Attackers use fake websites or social engineering tactics to trick users into revealing their private keys, login credentials, or wallet recovery phrases. Once these details are stolen, the hacker gains access to the victim’s funds.

Always Do Your Research Before Buying Crypto

Trading cryptocurrencies can be both exciting and rewarding, but it comes with its fair share of risks. Understanding the fundamentals, doing your research, and managing risk effectively can help you navigate the crypto space more easily.

Whether you’re trading Bitcoin or exploring altcoins, always stay informed and cautious. By diversifying your portfolio, monitoring market volatility, and staying aware of security threats, you can make more confident and informed trading decisions. Remember, the crypto market is highly speculative, so never invest more than you’re willing to lose.

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About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the gambling and blockchain industries for major developments, new product and brand launches, game releases and other newsworthy events. Editors assign relevant stories to in-house staff writers with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Hamza Tariq
Crypto Expert

Hamza joined ReadWrite in 2024 as an experienced crypto editor with a deep understanding of blockchain technology, cryptocurrency markets, and digital finance. He is passionate about making complex topics accessible and helping readers navigate the fast-evolving world of crypto.

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