Home Free Analytics Suite Coming From Yahoo!

Free Analytics Suite Coming From Yahoo!

Last week, Yahoo! purchased enterprise-level web analytics service provider IndexTools. Yesterday, Dennis Mortensen, COO of Index Tools, announced on his blog that Yahoo! would be setting the service free. The decision to offer a free analytics suite follows similar moves by Google and Microsoft. Google released Analytics (which we use here on ReadWriteWeb) in November 2005, drawing on software it acquired from Urchin and Adaptive Path, and Microsoft’s adCenter Analytics is based on Deep Matrix, which it acquired in 2006.

IndexTools, which currently cost between $49.95 and $249.00, is now free for any current customer willing to sign a new Yahoo! service agreement. So far 3,000 customers have done so, according to Mortensen. Right now, the free version is only for current IndexTools clients, but we can probably expect Yahoo! to release a free version to the general public at the time of the next IndexTools update.

This is an important development for the analytics industry, but also for Yahoo! If Yahoo! can successfully attract web publishers to their free service — and it is hard to see why they wouldn’t be able to — it means the ability to gather loads of aggregate data for their behavioral ad targeting initiatives.

It will be interesting to see what effect this analytics arms race has on Google and Microsoft’s offerings, and what might happen if the Microsoft-Yahoo! deal goes through.

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.