For more details about the launch of the Nexus One, see our live blog of Google’s press event.
Later today, Google plans to unveil its own smartphone, the Nexus One. According to new data from research firm Forrerster’s new U.S. Omnibus Survey, Google is launching this phone at just the right time. Today, 17% of U.S. adult who subscribe to a cell phone plan use smartphones. This number is up from 11% in 2008 and 7% in 2007. Thanks to the growing importance of Android, Forrester thinks that 2010 will be “the year of the smartphone.”
Forrester’s Charles S. Golvin also notes that quick messaging devices with closed operating systems like the LG Xenon are still growing at a rapid pace as well. Currently, about 15% of adult subscribers own one of these devices. While the growth of this category slowed down somewhat over 2009, it still eclipsed that of the smartphone segment. As prices for smartphones continue to come down and as developers manage to overcome some of the usability issues of current devices, more and more users will opt for full-blown smartphones instead of quick messaging devices in the coming years.
While Android and Apple’s iPhone are clearly driving the adoption of smartphones – and the Nexus One will surely play its part in this in 2010 – it’s important to note that BlackBerry still maintains its two-to-one advantage over the iPhone.
The Google Phone
It’ll be interesting to see how Google will market the Nexus One. Thanks to numerousearlyreviews, there is very little that we don’t know about the phone itself at this point. Chances are that Google has a few surprises up its sleeve for today’s announcement. After all, the company must have known that today’s press briefing would come long after all the details about the actual hardware of the phone had leaked already.
