In the age of transparency, it appears some of us are embarrassed to be ourselves. Maybe you’re a closet Perez Hilton fan, or you check Woot! at work, or perhaps as suggested by PC Pro, you like to bookmark your porn collection. In any case, a number of Firefox 3 users reverted back to version 2 due to the location bar’s (awesome bar’s) ability to search against browser history and bookmarks. A recent Mozilla blog post walks users through the privacy control enhancements of Firefox 3.5.

Said Principal Designer Alex Faaborg, “Having something from your previous browsing displayed to someone else who is using your computer (or even worse) to a large audience of people as you are giving a presentation, is really one of the most embarrassing things that Firefox can do to you.”
One quarter of those surveyed who reverted back to Firefox 2 cited privacy as their biggest issue with Firefox 3. In an effort to curb privacy fears, Firefox 3.5 allows for private browsing, the ability to clear a portion of the history and website blocking to stop certain websites from appearing in browser history.

If Mozilla’s little location bar raised this much attention, imagine the barriers facing shared browsing services and history trackers. Skabble, Hooeey and Me.dium (Now OneRiot) must have faced enormous scrutiny around user privacy. It’s interesting to see privacy become an issue with browsing habits while in other areas we allow so much of our private lives to trickle into the ether.