Home Feel Your Way Through NY, London

Feel Your Way Through NY, London

If there’s one thing city search sites have in common it’s their predictability. Looking for something to do? You can plow through the various categories: movies, theater, dining, concerts, museums,…yawn. It’s always the same. And heck, if you knew what you wanted to do, you won’t be bothering with a city search site in the first place, would you? You would just be doing it already. Maybe it’s time for a better way to explore your city: by mood.

Inspired by Musicovery, a music discovery service that suggests songs based on your mood, Andy Whitlock decided to reinvent city search much in the same way. Instead of focusing on the activities themselves, his city search websites let you explore based on your mood.

At I Feel London, I Feel NYC, and IFeelToronto, you can find activities, nightlife, shops, dining, bars, and more based on how you feel: energetic, chilled, manly, sophisticated, romantic, naughty, manly, and even broke. After clicking on your current feeling, the different types of activities appear on the Google map with customized pushpins that match the feeling. For example, “girly” pushpins are a set of smoochy lips, “hungover” pushpins are really dark shades.

The maps are hardly comprehensive guides to the cities, but that’s OK since they’re open for collaboration. You can help fill in their gaps by requesting an invite to the various Google maps being created. Although only three maps are live now, there are nine maps in total being worked on at this time.

You might think the maps are just someone’s nifty side project, but to Andy, they represent much more than that. He notes, “Although it’s tempting to focus on how technology can enable new behavior, I’m more interested in how it can remove barriers to behaving in ways we are programmed to do. Mood – or state of mind – seems to me to be the most fundamental trigger for human action.”

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.