New data from Hitwise shows that Facebook is the top-searched term in the U.S. for the third year in a row. It accounted for 3.1% of all searches, up 46% from last year. Four variations on “Facebook” were also among the top 10 terms, accounting for 4.42% of all searches. “Facebook login” was the third most-searched term of 2011, followed by “craigslist” and “facebook.com.” The search term “www.facebook.com” came in eighth place after “yahoo” and “ebay.”
For the second year in a row, Facebook was also the top-visited Website on the Internet. Google.com came in second two years in a row even though it accounts for 11.98% of U.S. visits, whereas Facebook properties only make for 8.93% of U.S. visits.
The year 2011 has been huge for Facebook, with everything from the FTC settlement to frictionless sharing and the release of Timeline.
Will Facebook still be the number one most searched and visited site next year? Give us your predictions in the comments below.
