Of twelve competing startups selected to present at Twiistup 6 in Los Angeles, only one would go home with the prestigious trophy, which was, to adhere to strictest journalistic standards of truth-telling and integrity, constructed entirely of Legos.
The victor in this contest was not the charming underdog, BakeSpace, nor was it the geek-chic rockstar, JamLegend. It was the sensible, freemium enterprise software, ExpenseBay. While talk of expense reports and business travel might strike technophiles as Office Space-esque unsexiness, the Twiistup judges saw a monetizable solution to a very real problem and rewarded its team accordingly. Watch the interview below to learn more about EnterpriseBay’s experience and story.
