Home Engagio Gives the Web a ‘Context’ Button

Engagio Gives the Web a ‘Context’ Button

The killer app for the social Web is the one that will filter the signal from the noise. In the Facebook age, even casual Web users hold tons of conversations at once. Engagio, the conversation discovery company, pulls them all into one place. It also leads you into new ones. And with a new dashboard view released today, it lets you click one button to figure out what’s actually going on in all these conversations.

Engagio’s dashboard breaks out articles, sites and other links from all your social networks into separate panels, and lets you reply, share and like straight from there. But the best part of this section is the “context” button.

The button doesn’t really have a halo, but it should. It puts an end to that feeling that you’re seeing a snippet of something that’s relevant to you, but you don’t know what it is. If a message part of a larger conversation, click “context,” and the whole message expands. This is a great way to discover things that are interesting to people in your networks.


Engagio’s original component is its inbox. As of today’s update, you can now add unlimited, multiple accounts for all of your connected services. Those include the usual social networks, Facebook, Twitter, Google+, LinkedIn and Foursquare. It also follows conversations centered around blogs, connecting with Tumblr and Disqus, as well as with Hacker News, a popular news aggregator for people in the tech industry. It also connects to your Google contacts, so you can track those email conversations.

There’s also a new Chrome extension for Gmail users, which brings some of Engagio’s powers into the inbox where millions of people already live. It gets people used to the idea of an inbox for all conversations.


The final key component is the contacts section. You can use Engagio for what Mougayar calls a “deep follow,” identifying friends from various networks and following their conversations, not just your conversations with each other. By inviting users to connect on Engagio, you’re saying, “I like your stuff. Will you join Engagio, so I can see more of where you hang out online?”

This is a fairly intimate connection, as social media connections go, and Engagio is great about handling that. You can follow strangers or friends, but you don’t have to reveal personal contact info until later. For example, revealing email addresses to one another is a sort of Engagio right of passage. For those Internet friends who seem to be constant sources of new and amazing things, Engagio provides a way to open up each other’s worlds.

Correction: The last paragraph originally stated, “You have to deliberately connect to someone and reveal your email address to them in order to be able to watch each other,” which was a slight misunderstanding of the feature.

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.