Home Domainers Invest in SharedReviews to Populate Parked Pages

Domainers Invest in SharedReviews to Populate Parked Pages

The consumer product review site SharedReviews.com will announce tomorrow that it has taken an undisclosed sum of investment from parties in the domain buying industry. Those investors include Frank Schilling, one of the world’s most successful domain buyers, Seattle based early-stage VCs Monster Venture Partners and the big domainers at Internet Real Estate Group.

Content from SharedReviews will subsequently be leveraged to populate a vast swath of parked domains. Genericly named domains, misspelled domains, random domains that show up in search results – now they’ll have real live (syndicated) content on them, in addition to contextual advertising. Though it’s easy to look with suspicion on anything that big domainers do, this might not be so bad for the rest of us.

SharedReviews is a somewhat complex site where review creators maintain profiles and reputations, publish directly to the site or through an offsite widget, then vote on each others’ reviews to determine who receives a small shared revenue bounty. Think ExpoTV but with an emphasis on print and more community features. The company is based in Toronto.

It’s a brilliant plan, really – so logical that someone else must have thought of it already. While people around the world scrape original content without permission to run beside contextual advertising on fly-by-night blog subdomains, these guys are going to be professional about it. Few are in a better position to do so than Schilling’s company Name Administration and Internet Real Estate Group.

Other strategies in bulk-content monetization are being explored by other high-profile, substantial investors. Demand Media, for example, a company lead by former MySpace Chairman Richard Rosenblatt, has taken the route of acquiring small content-production sites like ExpertVillage and AnswerBag.

The strategy being explored by the investors in SharedReviews may be the next step in the evolution of the bulk-content monetization game. It may also make stumbling into what used to be the underworld of spammy domains a little less painful for the rest of us.

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.