Ubiquitous blog-commenting system Disqus just announced a new, yet familiar, feature: the ability to embed video, audio and images into comments with a simple link.

Much the way Facebook and rival blog-commenting system LiveFyre do, Disqus will now embed media whenever users add a relevant URL in a comment. It will automatically display the linked YouTube or Vimeo video, GIF, image, Soundcloud song or Twitter card right in line with the text.