Home Digital Media M&A: Mobile & Analytics Deals Up, Social Media Down

Digital Media M&A: Mobile & Analytics Deals Up, Social Media Down

Peachtree Media Advisors has just released their latest report on digital media mergers and acquisitions. We posted their 2008 report back in January, and this is a mid-year 2009 update to that. According to Peachtree, there were 342 digital media transactions in the first half of
2009, which was 12.3% below the number of transactions in the same period for 2008. More notably, the total value of transactions was much less than a year ago. In the first six months of 2009,
there were $4.2 billion in digital media transactions – a whopping 61% decrease from the same period in 2008. And that $4.2B figure includes $2.5B from the Live Nation – Ticketmaster merger this year.

Despite the reduction in value of digital media deals, a couple of market sectors showed solid growth: Mobile and Enabling, Analytics and Ad Serving. However, the Social Media sector had the biggest drop, with blog/user-generated and social networking deal values down.

Image by Peachtree Media Advisors

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