Home Design Student Starts Blog, Grows it, Sells it: Inhabitat Gets Acquired by Internet Brands

Design Student Starts Blog, Grows it, Sells it: Inhabitat Gets Acquired by Internet Brands

Jill Fehrenbacher, founder of leading green design blog Inhabitat, announced this morning that her nearly seven-year-old site has been acquired by media network Internet Brands.

Fehrenbacher says she started the site when a student, as a way to engage in public conversation about specific topics of interest to her. That sounds like the kind of founding story that many of the first wave of commercially viable blogs of the era can tell. The site speaks to a lucrative young readership with disposable income and now gets 15 million unique visitors each month, up from 11 million at the beginning of this year. Fehrenbacher told the story of Inhabitat’s birth in depth in a long post this Spring. No acquisition price was named but given the site’s growth, audience and angel fundraising, it was presumably a life-changing event for Fehrenbacher. She’ll stay on as the site’s manager and Editor in Chief.

Internet Brands is a network of more than 100 vertical websites. Inhabitat becomes the company’s 4th acquisition since May. The others include WeddingBee, JustMomies and legal advice service Nolo. Congratulations are due to Fehrenbacher for building a new media publishing concern into a desirable business for acquisition.

“There was never really one specific ‘big break’ that helped me get my business off the ground,” Fehrenbacher writes, “but really more a series of ‘small breaks’ over a long period of perseverance that added up, brick by brick, to help me build the foundations of my business.”

Fehrenbacher offered some interesting advice to other students of design on the sustainability of the design school lifestyle in a notable guest post on design blog Core77 when she was a grad student at Columbia’s Graduate School of Architecture and Urban Planning.

Inhabitat included a number of related sites as well, including kid-focused Inhabitots, which launched three years ago last month, just weeks before Fehrenbacher had a child. That’s some remarkable ambition.

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.