Oh boy, this gets better… check out this extract from the latest issue of Fortune magazine (hat-tip Susan Mernit):
“The latest version of MyYahoo! allows its users to create custom home pages that automatically bring up headlines from any blogs you select, using a technology called RSS (Really Simple Syndication). The software can also draw in stories from commercial sites, including FORTUNE’s. What I wonder, as RSS and related software get better and better, is why readers will ever want to go to a media company’s own website if they can craft their own out of the information feeds that they know are of most interest to them? Expect to see the very definition of the commercial media website evolve radically in the years ahead.”
This is another reason why Yahoo!’s introduction of RSS feeds to its My Yahoo! service is a Big Deal, especially if it’s true they’re making a play into media.
Sorry for the multiple blog posts over the past couple of days – I can imagine some of you muttering: “Who does this guy think he is, Dave Winer?” This Design for Data meme has got me all excited…
