Irdeto has confirmed the launch of a new technology designed as a “watermarking solution” to act as a bulwark against gaming leaks.
TraceMark for Games comes from the same company responsible for the contentious Denuvo digital rights management system, with the new release able to add markers to video game content to act as invisible identifiers.
These tags allow content to be traced back to the source, as already utilized across media output such as sports broadcasts, TV shows, and movies.
Irdeto, the digital platform cybersecurity firm, has placed faith in the qualities of TraceMark, taking the view it will act as a deterrent to dissuade individuals from leaking game content when accessing early play tests, beta, or reviews.
Its features include flexible watermark generation to match specific requirements, with quick and easy deployment to the user’s consumer base and a wide range of devices and platforms.
Irdeto positions TraceMark for Gaming as the solution for clients to “enjoy peace of mind throughout the content lifecycle, from development to distribution.”
What’s the problem with hacks and leaking?
The video game industry has been beset with hacks and leaks in recent times, with even non-disclosure agreements being broken as was the case with Skate when early content surfaced. Grand Theft Auto VI is another prominent title to be impacted, with hacks resulting in leaks of the long-awaited release, undermining the official release more than a year later.
TraceMark isn’t being presented as a cure for all ills on leaks, nor does it claim to be. It most likely won’t have a significant impact on the unwanted, unauthorized flow of content from headline gaming titles but for the early stages and development of many new releases, it could prove to be a useful tool.
TraceMark for Gaming will be supported by Windows, Xbox, iOS, and Switch.
Image credit: Ideogram AI
