Home DailyDeals.com: Do We Really Need Another Daily Deals Site?

DailyDeals.com: Do We Really Need Another Daily Deals Site?

DailyDeals.com offers a slightly new twist on the increasingly played out daily deals concept, offering consumers discounts from online-only vendors like Zazzle.com and Novica.com. DailyDeals.com’s CEO Steve Schaffer wants to take advantage of online-only daily deals by integrating them with social commerce. Just because a consumer’s friends online are doing it doesn’t mean they’re going to do it with them, online. 

Three Approaches to a Very, Very Crowded Daily Deals Space

Daily deals fatigue is here. Google Offers launched an Android app. LivingSocial has a mobile app, and Groupon’s Groupon Now seeks to rope in casual city browsers who are looking for deals on the fly. Amazon’s daily deals site, Amazon Local, launched this past August. These sites are trying to take a bite out of the hyperlocal market.

Flash sales sites like Gilt.com, EBay’s Daily Deals and Amazon’s Woot.com offer deals on specific pieces of merchandise.

DailyDeals.com isn’t mobile or even tablet-focused. It is wholly online and social commerce-focused, hoping that consumers will purchase a deal, and share it with their Facebook friends, Twitter followers and other social media buddies.

Wednesday’s deal was $20 for $50 worth of custom folded greeting cards at Zazzle.com.

In October, Facebook began integrating with EBay in yet another attempt to bring social commerce to fruition. Facebook’s Director of Platform and Mobile Marketing, Katie Mitic, claimed that shopping was “inherently social.” Schaffer agrees, “I watch how my wife and friends shop, and it’s all about referrals from friends.” That may be true offline, sure, but online?

DailyDeals.com seems like another accidental conflation of the social graph (“this is who I know”) and the interest graph (“this is what I like”). The social web is still evolving, and for now it’s better to pick one or the other. That’s exactly what DailyDeals.com is not doing. 

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.