Home comScore: Yahoo! Buzz Overtakes Digg in April

comScore: Yahoo! Buzz Overtakes Digg in April

Digg is in big trouble. We already know that Yahoo! Buzz, a beta social news service by Yahoo!, can drive a large amount of traffic and comments to websites. We also know the ongoing problems at competitor digg, which continue to be skated around by digg management. Now we have proof that Yahoo! Buzz is kicking some digg behind in terms of stats. According to a new report from comScore, in April Yahoo! Buzz for the first time did more traffic than digg – Buzz got nearly 7 million U.S. unique visitors in April, a 74% growth over March. What’s more, about 51% of Yahoo! Buzz users are women, compared to just 39% women for digg. We have graphs below from comScore…

The following graph shows that, for the first time, Buzz has overtaken digg in unique visitors per month. It is also trending sharply upwards, while digg is flat at best; and has been since October 2007.

The below graph shows minutes spent on site. Once again it’s sorry reading for digg, which is trending downwards while Buzz goes up.

Finally, here are charts showing that Buzz is almost identical to the mainstream men/women Internet split, while digg users are 61% men.

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