In an effort to add one more story to the list of reasons why Facebook already rules the world and can stop trying, we find that Facebook is the social-network-login of choice by nearly 2-to-1.
Widget provider Gigya sent us some numbers from their social network login tool and in a three company competition, Facebook came away with 65% of the traffic, Myspace with 18% and Twitter with 17%.
Gigya provides a number of widgets, from tools to share Web pages on social networks, to logging in to third party sites with your social network identity. Their widgets can be seen on sites like the Disney Store, ABC, Turner and Audible, and reach more than 250 million people each month.
Gigya also shared with us the numbers when two major email and search providers, Yahoo and Google, are thrown into the login mix. Facebook still comes out with a majority, 53%, of the logins, while Twitter takes second place with 14%. Google and Yahoo! sneak in with 12% each and Myspace stumbles in with only 9% of the take.
In their note to us, they made sure to mention that when a site offers more options for logging in, more people do, providing a greater variety of data on its customer base.
We’d like to see if and how these numbers might change as more companies come out with competition to Facebook Connect and become more noticeable.
