Home Co-Browsing with Clavardon

Co-Browsing with Clavardon

Clavardon, from the French for “to chat,” is the latest from Canadian-based


. The product, launched in late 2007,  is a tool for co-browsing
of e-commerce web sites, which means it’s essentially another way to do social
shopping. However, unlike some other social shopping services,


is a tool
that adds a layer to any existing web site to provide the co-browsing
functionality. The solution offers some unique features that provide real-time
interaction between its users. Shoppers can co-browse with each other or with the
web site’s sales manager in the virtual store.

In this way, Clavardon is more like a live support solution, but one that
offers more functionality than most. The tool offers the ability for users to
co-browse and chat with each other, but it also offers things like co-scrolling,
where user’s can control each other’s interaction on a page, co-highlighting,
where one user could highlight a section of the page for the others to see, and
joint form filling, where different users can input information into the same

This type of interaction could be useful for those who want to shop together,
but it seems like it may be even more useful to promote interaction between site
owners and visitors. In this way, the service is not only beneficial to general
consumers who want to shop with their friends, but it could also be utilized in a
business environment.

It’s easy to imagine site owners using the tool to provide instructional
tours or training to their new customers on how to use their web site. For
example, an office supply company could demonstrate how to use search, shopping
lists, and checkout to all the office managers in a particular company at the
same time. The visitors could respond with feedback and questions as the
instruction was provided, leading to a better comprehension of what a particular
company’s web site had to offer.

The tool is a solely commercial product that is marketed to e-commerce site
owners at a base price of $199 per month. This allows for an unlimited number of
users and up to 500 sessions per month. A 15-day free trial version is available
here or you can get a taste of what Clavardon is like by trying the online demo.

Since the tool is so good for providing live support, the “shop with friends”
aspect seems to be more of a secondary feature. Although possible, there are
plenty of other social shopping services that provide more features in that

However, live support and chat features are incredibly useful in today’s
fast-paced world where we don’t have time to wait for an email back from
support. A tool like Clavardon improves upon the live support offerings that are
already available to allow for a more personalized and social experience. That
alone makes the product notable and worth a look.

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.