We wrote before of “location as platform.” How much more rich can location-based apps make the mobile experience? CNNMoney and Gowalla are hoping, much. They’ve partnered to make Money’s yearly Best Places to Live list into a dynamic experience.
Now, when Gowalla users check into a venue within a 25-mile radius of the list of Top 25 Best Places to Live, they will receive a notification. The Gowalla Best Places page features curated trips in a given area.
When users complete one of these trips, by visiting all of the listed spots, they can add the Best Places Stamp to their Gowalla Passport.
The top 10 places on this years list?
1. Eden Prairie, MN
2. Columbia/Ellicott City, MD
3. Newton, MA
4. Bellevue, WA
5. McKinney, TX
6. Fort Collins, CO
7. Overland Park, KS
8. Fishers, IN
9. Ames, IA
10. Rogers, AR
Other elements of this campaign include “Hottest Spots,” which shows visitors which of Gowalla’s locations are trending for the Best Places to Live list.
