Mobile application search and discovery service Chomp has released its June 2011 report on app search trends and found that, for the second consecutive month, paid app downloads on Android have increased. The increases are small; paid Android app downloads increased just 2% from April to May and only 1% from May to June.
And in total, only 6% of all Android downloads on Chomp’s network were paid.
In other words, these small jumps don’t seem to signify any major shift in the overall trend involving the dominance of free apps on Android. However, it will be interesting to watch this space to see if this trend continues. After all, over time, even small increases can add up.
The 1% increase on Android was spread out across multiple price levels, but the $4.01 – $5.00 range saw the largest jump, from 0.1% to 0.6%. The most popular categories were games, utilities and entertainment.
In comparison, iOS app developers saw a 4% increase in paid apps last month, over May. The ranges seeing the most growth there were the $0.99 and $1.99 price levels. The $4.99 price level also saw an increase, going from 0.8% in May to 1.0% in June, while the $9.99 price level declined from 0.3% in May to 0.1% in June.
In addition, the word “free” was the number one search term across all countries sampled on Android, through the Chomp app for Android.
On iOS, the company saw much more diversity on search terms, although “games” was a popular query.
