Home ChinesePod – Great Example of a Small Niche Web Business

ChinesePod – Great Example of a Small Niche Web Business

Along with the increasing internationalization of
the Web
, comes the language challenge. China is obviously a key Web and business
market going forward, so there is currently a lot of interest in learning Mandarin. As
one solution to this, Ken Carroll recently contacted me to tell me about ChinesePod – the site he co-founded a year ago to
teach Mandarin over the Web. He told me that ChinesePod uses podcasting, RSS, blogging –
and other Web 2 technologies – to teach Mandarin Chinese, which he described as “an
emerging lingua franca”.

Ken told me that ChinesePod has exploded in popularity over the past year – it’s had
approximately 10 million lesson downloads and currently occupies a prominent position in
places like Yahoo Podcasts.

Visiting the ChinesePod site is a pleasure,
as it is very well designed and a visual treat. And the business model is surprisingly
simple – subscriptions to language-learning materials. This complements the free
offerings – basically, the Mandarin podcasts – very nicely. For example, if you want to
dive into learning Mandarin straight away: select one of the episodes, plus you can
participate in the discussions. The first level subscription is called ‘Basic’ and gets
you a PDF transcript of the podcast. If you want get really serious about learning
Mandarin, sign up to the premium subscription service and receive learning resources such
as Review Materials and Lesson Plans.

I think ChinesePod beautifully illustrates how you can run a small, niche – but
successful and moneymaking – business on the Web. ChinesePod offers enough free material
to make it worthwhile for the casual visitor, but offers real value too if you’re willing
to pay a subscription fee for tools and resources that help you learn Mandarin.

community aspect of ChinesePod also shows what can be done with read/write Web
technologies. Check out the Community
– which has a forum, wiki, blogs, photos, rss feeds. All the usual pieces, but
what I like about it is that each has a practical purpose. The wiki has extra
links and information, the forum is well-used by users, the photos are lovely (of China),
and there are a lot of great rss feeds to choose from.

Unfortunately I don’t have time to learn Mandarin right now, but if I did ChinesePod
would be my first port of call.

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