AR/VR

The use of immersive technologies has revolutionized various industries globally, and the health sector has not being an exception. In the past, virtual reality (VR) was commonly associated with gaming companies where users would use VR headsets for multi-projected environments. Mechasparrow, who teaches people how to use the VR technology to extend the functionalities of […]

Augmented reality (AR) sounds like something right out of a science fiction novel. Using new technology to influence how we dress, what products we use, and the advertising we see on a daily basis are all experimentations in the combined world of digital marketing and AR. The field is still relatively new and doesn’t have […]

Virtual Reality (VR) holds a huge potential to transform how people and businesses interact with each other as well as the surroundings. Previously VR was generally associated only with the gaming industry. Now it’s on fire with new opportunities for use. Although this innovative technology has been traditionally associated with the gaming industry, it is […]

With our business and personal lives moving to the digital environment, it makes sense that education — from elementary school through to college, trade schools, and professional development courses — will also migrate to a more technologically focused model. And that includes the influence that virtual and augmented reality will wield in the classroom over […]

BigCommerce says, 51% of Americans prefer to make a purchase online, and 96% of Americans have made at least one online purchase in their lives. Just a decade ago, physical stores were the only shopping solutions for customers. Today, with the headway in digital trends, it has become easier for merchants to reach out the […]

Augmented reality (AR) and virtual reality (VR) crazes didn’t die out with Pokémon GO. This dynamic-duo is alive, well, and benefiting businesses. AR and VR technologies are living up to and surpassing expectations in terms of creating riveting user experiences. Using this technology has a unique way of increasing brand engagement, and generating new ways […]

Government organizations have historically not been early adopters of much hyped technology like virtual reality. Bureaucratic red tape, tight budgets, and a general resistance to change are just a few of the many reasons this has been the case. But surprisingly, as VR has gone more mainstream over the last 18 months, governmental divisions from […]

No one knows precisely what the future will bring, but some people seem to have their finger on the pulse of tomorrow more than others. These individuals’ ability to see what’s coming next makes them high-demand for tech conferences and events all over the world. Futurist speakers keep their eye on technology, stay ahead of […]

Despite all the joys that technological progress brings us this progress still leaves many with a question: “So what if so many people still don’t live to mature age?” How can a new technical toy help a man suffering from cancer? However, everything is not so sad – even when it comes to such seemingly […]

Augmented reality (AR) is obviously one of the world’s biggest digital stories of all time. The successful release and debut of Pokémon Go happened to be a striking demonstration of the potential abilities of the new technology which is aimed at providing a new and solid platform for customer engagement. This is the mobile game […]

With the release of iOS 11 this fall, Apple unleashed AR on anyone running an iPhone 6 and above. And e-commerce brands are racing to offer those iPhone owners new ways to interact, discover, and buy their products with AR technology. Here are five examples of how ARKit is already transforming the e-commerce retail experience. […]

Nowadays, the entertainment industry is changing drastically because of the advent of artificial intelligence. AI technology has already penetrated our daily lives. And today AI technology companies not only offer outstanding solutions for the professional environment but are also actively altering the entertainment industry. We are all now on the edge of the technological revolution […]

Used creatively in hitherto unheard of sectors, the Internet of Things (IoT) shows no sign of slowing down especially in the mobile app realm. As never before in time — it’s ubiquitous. You can explore the Android or Apple store all by yourself. Whether it’s about booking a cab or ordering some food, making a […]

The increased digitization and tendency to automate complex manufacturing processes have dredged up technologies that date back to the 70s. Digital Twin is one of those disruptive technologies that went through multiple advancements and made colossal headway to be recently named as a strategic technology by Gartner. Manufacturers aspire to digital twinning and virtual commissioning […]

 For part 2 of our series on Why you Need VR Analytics we will discuss the value behind users interaction and the very objects in the immersive experience and how this will ultimately become it’s own economy. If Data is democracy, Duration is the Ballot Box **If data is the ballot box, duration is the […]

Augmented reality has significantly transformed the way we use our smartphones in the current era. With the enhanced interactivity becoming the biggest priority; AR has reinvented the way the users interact and receive information. Have you ever wondered about the powerful engine that derives extremely high-end user experience by combining sounds and visuals on your […]

Whether from home, in the stands, or over the radio—Americans love their sports. Today, part of that All-American sports experience involves big data and new immersive technology like virtual reality (VR) to draw in more fans and improve gameplay. There are dozens of ways sports teams can use data to their advantage—and both fans and […]

Forward-thinking businesses have been looking for ways to leverage augmented reality and virtual reality for some time now. The Pokemon Go craze predicted a new way of thinking. Gone are the days when these technologies were regarded as the work of an overactive imagination. App development companies are now being tapped so that these businesses […]

Apple’s CEO Tim Cook is all praise for augmented reality. When quizzed about his fascination for AR, during a company’s earnings call meeting, he answered, “I see apps that make me want to go to K-12 again and repeat my schooling because it changes the game in the classroom.”  Augmented reality is changing the game, […]

Is Virtual Reality a disruptive technology or all hype? This is the question that launched a thousand think pieces, yet even the most jaded VR cynic must admit that something feels different about this iteration of the VR boom. Perhaps it’s the pervasiveness of the technology in popular media — it played a key plot point […]

Apple increased its R&D investment to $2.94 billion in the third quarter of 2017, around 6.5 percent of the company’s total sales in the quarter. It is a large advancement on the past years, and shows Apple has a few things big planned in the coming years. The most talked about, at least by Apple […]

Apple has patented a method of overlaying details onto real-world environments, similar to what Google was trying to achieve with Glass. The user would see details of points of interest, like the names of buildings on Fifth Avenue or the different parts of a car. In the patent, the user clicks the point to see […]

HP has announced another virtual reality backpack, this time aimed at professionals and the military. The Z VR Backpack shares design similarities with the Omen X Compact Desktop, announced two months ago, but HP has swapped the gamer look for a rugged exterior and improved the performance. See Also: HTC launches standalone Vive VR headset […]

Intel has reportedly “eliminated” its wearable division, a year after it issued a recall of all Basis Peak smartwatches, due to frequent overheating. The division had already lost most of its workers in November, when Intel slashed 80 percent of the Basis team, according to CNBC. The chip maker’s New Technologies Group, which looks into […]

As a passive spectator of the AR solutions offered to industrial (B2B) applications for the last 10 years, I have interacted with many different peers, the ideas of whom I could always put in two buckets. The early adopters: It was easy to learn about their current projects, listen to them passionately talk about developments in the field, and scratch the […]

A report released this week by global research and consulting firm Ovum has explored the changing identity of the customer in the digital age with the emergence of what they term the  “Augmented Customer” — an interconnectedness between customers, retailers, and technology. “With the number of connected smart devices expected to double thanks to advancements in smart home, […]