AR/VR

The use of immersive technologies has revolutionized various industries globally, and the health sector has not being an exception. In the past, virtual reality (VR) was commonly associated with gaming companies where users would use VR headsets for multi-projected environments. Mechasparrow, who teaches people how to use the VR technology to extend the functionalities of […]

Augmented reality (AR) sounds like something right out of a science fiction novel. Using new technology to influence how we dress, what products we use, and the advertising we see on a daily basis are all experimentations in the combined world of digital marketing and AR. The field is still relatively new and doesn’t have […]

Virtual Reality (VR) holds a huge potential to transform how people and businesses interact with each other as well as the surroundings. Previously VR was generally associated only with the gaming industry. Now it’s on fire with new opportunities for use. Although this innovative technology has been traditionally associated with the gaming industry, it is […]

With our business and personal lives moving to the digital environment, it makes sense that education — from elementary school through to college, trade schools, and professional development courses — will also migrate to a more technologically focused model. And that includes the influence that virtual and augmented reality will wield in the classroom over […]

With the release of iOS 11 this fall, Apple unleashed AR on anyone running an iPhone 6 and above. And e-commerce brands are racing to offer those iPhone owners new ways to interact, discover, and buy their products with AR technology. Here are five examples of how ARKit is already transforming the e-commerce retail experience. […]

Augmented reality (AR) and virtual reality (VR) crazes didn’t die out with Pokémon GO. This dynamic-duo is alive, well, and benefiting businesses. AR and VR technologies are living up to and surpassing expectations in terms of creating riveting user experiences. Using this technology has a unique way of increasing brand engagement, and generating new ways […]

 For part 2 of our series on Why you Need VR Analytics we will discuss the value behind users interaction and the very objects in the immersive experience and how this will ultimately become it’s own economy. If Data is democracy, Duration is the Ballot Box **If data is the ballot box, duration is the […]

BigCommerce says, 51% of Americans prefer to make a purchase online, and 96% of Americans have made at least one online purchase in their lives. Just a decade ago, physical stores were the only shopping solutions for customers. Today, with the headway in digital trends, it has become easier for merchants to reach out the […]

Augmented reality (AR) is obviously one of the world’s biggest digital stories of all time. The successful release and debut of Pokémon Go happened to be a striking demonstration of the potential abilities of the new technology which is aimed at providing a new and solid platform for customer engagement. This is the mobile game […]

Before AR, shoppers had two options: they could go to a physical store, or order online and hope for the best. Return policies were heavily used as many found the product didn’t live up to their expectations. The fit was off, the color wasn’t right, or it just looked different in real life. Now, imagine […]

Government organizations have historically not been early adopters of much hyped technology like virtual reality. Bureaucratic red tape, tight budgets, and a general resistance to change are just a few of the many reasons this has been the case. But surprisingly, as VR has gone more mainstream over the last 18 months, governmental divisions from […]

Pokemon Go. Google Glasses. Iron Man. These are all examples of AR, albeit rudimentary, failed, and fantasy. Now, with Apple’s ARKit available on iPhones this fall, augmented reality is about to become a lot more real, successful, and exciting. What is AR? AR stands for augmented reality. Perhaps the best way to understand AR is […]

Apple’s ARKit has great implications for e-commerce. It’s the next best thing to literally trying before you buy, and you can do it anywhere you have your iPhone with you. Thanks to AR, consumers get a better feel for products before purchasing, increasing cart checkout totals and reducing returns. But the capabilities of AR promise […]

Whether from home, in the stands, or over the radio—Americans love their sports. Today, part of that All-American sports experience involves big data and new immersive technology like virtual reality (VR) to draw in more fans and improve gameplay. There are dozens of ways sports teams can use data to their advantage—and both fans and […]

Earlier this October, Apple released an article on its developer website. It provided more details regarding how to better develop and present augmented reality based effects using the ARKit platform. Apple also encouraged all developers once again that right now is the best time to launch more software products using ARKit. After the releasing of […]

Used creatively in hitherto unheard of sectors, the Internet of Things (IoT) shows no sign of slowing down especially in the mobile app realm. As never before in time — it’s ubiquitous. You can explore the Android or Apple store all by yourself. Whether it’s about booking a cab or ordering some food, making a […]

Disclaimer: Parle Innovation and the eyeQ were part of ReadWrite Labs, ReadWrite’s IoT accelerator. I also act as an informal adviser for the company. Since the first sporting events were broadcast on radio in 1921, technology has continually changed the way fans experience games. Now, a personal smartphone accessory may significantly enhance the viewing of live events […]

Google has launched its own augmented reality kit for developers, called ARCore, a lighter version of the company’s Tango platform that does not require any specialized hardware to run. ARCore is a light software development kit, similar to Apple’s ARkit, which is able to track motion, understand flat surfaces, and estimate where the light will […]

Virtual reality (VR) is a new means of audiovisual communication. Its mission is to sell the idea of entry into a three-dimensional computer generated environment where the experience is so surprising that it cuts our minds to believe that this virtual world is really Reality. Its ultimate goal is to allow us to experience the senses […]

A report released this week by global research and consulting firm Ovum has explored the changing identity of the customer in the digital age with the emergence of what they term the  “Augmented Customer” — an interconnectedness between customers, retailers, and technology. “With the number of connected smart devices expected to double thanks to advancements in smart home, […]