Home Calgoo Frees its Products: Drops Freemium Model

Calgoo Frees its Products: Drops Freemium Model

The calendar syncing and sharing company Calgoo has decided to release all its products for free. Until today, Calgoo made a free version of its software available and charged $30 a year for its more fully featured pro ‘Connect’ accounts. User who bought a license for the pro account before today will continue to receive free email support for the duration of their licence.

At its core, Calgoo is a calendaring tool that allows you to sync calendars across platforms, including iCal, Google Calendar, Outlook, and 30 Boxes. While it started out as a very basic service about 2 years ago, Calgoo has developed into a mature calendar sharing solution with three separate products: Calgoo Calendar, an online calendar, Calgoo Connect, its calendar syncing application, and Calgoo Hub, an online calendar sharing service.

Judging from the change in business models, however, it would seem that Calgoo couldn’t attract enough paying users. It’s interesting that Calgoo couldn’t make its ‘freemium’ model of free basic services and paid advanced feature work.

According to Calgoo, it is making its products available for free in order to “move to in-calendar advertising business models.” While Calgoo hasn’t outlined what these in-calendar ads would look like, this move is also consistent with the overall trend on the web towards advertising financed products.

As Svetlana Gladkova also points out in this context, users have simply become so accustomed to not paying for anything on the web that even charging for premium features is becoming very difficult for some companies. Calgoo must have surely felt the same pressure. In the short run, this is probably to the users’ advantage.

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.