Jim Cuene gave an excellent presentation to the Minnesota Interactive Marketing Association last week, on the subject of Web 2.0. The accompanying powerpoint presentation (3.2MB) is a nice overview of current Web 2.0 trends, delivered in a down-to-earth and businesslike way. I particularly liked Slide 3, a comparison between Web 1.0 and 2.0 entitled “Web 2.0: Evolution Towards a Read/Write Platform”. Also covered in the presentation:
– Overview of common Web 2.0 apps like Flickr, del.icio.us and Wikipedia
– Introduction to blogging for a business audience
– Social Networks Connect Users into Communities of Trust (or interests)
– RSS Adoption is Small Currently, But it Could be an Attractive Tool for Niche Marketers
– Introduction to RSS and RSS Readers, using examples
– Users Who Are Using Web 2.0 Apps are Highly Engaged, Active and Attractive to Marketers
– Tactical Opportunities for Early Adopters & Marketers
Full marks to Jim for translating Web 2.0 trends and opportunities to a marketing and business-focused audience. There’s also a podcast available, from Garrick Van Buren, featuring some interesting chit-chat with Jim and members of the Minnesota Interactive Marketing Association. However the audio from Jim’s presentation itself was hard to pick up, so I didn’t listen the whole way through. Still, nicely done by both Jim and Garrick and I hope others will follow their example and publish similar business-focused presentations about Web 2.0.
