Home Bringing Web 2.0 to The People

Bringing Web 2.0 to The People

Jim Cuene gave an excellent presentation to the Minnesota Interactive Marketing Association last week, on the subject of Web 2.0. The accompanying powerpoint presentation (3.2MB) is a nice overview of current Web 2.0 trends, delivered in a down-to-earth and businesslike way. I particularly liked Slide 3, a comparison between Web 1.0 and 2.0 entitled “Web 2.0: Evolution Towards a Read/Write Platform”. Also covered in the presentation:

– Overview of common Web 2.0 apps like Flickr, del.icio.us and Wikipedia

– Introduction to blogging for a business audience

– Social Networks Connect Users into Communities of Trust (or interests)

– RSS Adoption is Small Currently, But it Could be an Attractive Tool for Niche Marketers

– Introduction to RSS and RSS Readers, using examples

– Users Who Are Using Web 2.0 Apps are Highly Engaged, Active and Attractive to Marketers

– Tactical Opportunities for Early Adopters & Marketers

Full marks to Jim for translating Web 2.0 trends and opportunities to a marketing and business-focused audience. There’s also a podcast available, from Garrick Van Buren, featuring some interesting chit-chat with Jim and members of the Minnesota Interactive Marketing Association. However the audio from Jim’s presentation itself was hard to pick up, so I didn’t listen the whole way through. Still, nicely done by both Jim and Garrick and I hope others will follow their example and publish similar business-focused presentations about Web 2.0.

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