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Bring New Life to Static Documents with Adam

Don’t you hate it when you click a link only to discover it wasn’t a web page, but a slow-loading PDF instead? Maybe it’s time for publishers to find something to do with those PDFs that makes them a lot more interesting and engaging for their site’s users. A new mashup tool called Adam (Beta) can help. It lets you take static files like PDFs and images and mash them up with web content like HTML and multimedia. Adam then provides you with an embed code so you can display these new remixed files on your web site.

About Adam

Originally designed as a solution for e-commerce sites, the service strangely called Adam is not complicated to use. However, the company does estimate that the time it takes from mashup creation to having it live on your web site could be approximately 20 minutes. That’s a little bit longer than just linking to a PDF or even uploading it to a document-hosting service like Scridb or Issuu. Still, the extra time may be worth it because Adam lets you create a truly interactive document by allowing you to add videos, HTML, stylized text, and more to what were previously just plain files.

For those familiar with designing web pages, the process may seem familiar. To add content to a document on Adam, you select various “hotspots” in the document and then add the content you want to mashup. This is where you would paste in any text, images, music, or videos you want to appear when the user mouses over that part of the document. The service currently integrates with other content providers including YouTube, flickr, metacafe, Veoh, vimeo, and imeem.

The best way to understand what Adam can do, though, is to view some sample of it in action. You can check out a mashed up floor plan or you can see all the content providers in use on one document.

Adam doesn’t provide anything that a talented web designer can’t already do on their own, but like every service that comes out of the Web 2.0 movement, it’s about letting everyone have access to the tools that previously only skilled professionals knew how to use. If you want to try Adam for yourself, you can sign up here.

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