If you can’t afford big-time analytics price tags, you might want to take a look at the CaptureSMB service from 44Doors. The company announced this lower-priced SMB version today that is easy to use and set up campaign management tools. You can create individual micro-sites with a variety of tracking tools and automatically generate QR codes and short URLs to analyze your visitors’ behavior and traffic patterns across mobile browsers and various social networks.
Most of the setup involves using simple Web forms, as you can see from the screen capture below. The dashboards are intuitive with lots of the usual analytics information clearly displayed. The product is completely SaaS based, like most other tools in this space.
You can create campaigns that can instantly route campaign traffic to specific content based on a number of variables. “We’ve taken key learnings from our enterprise clients and packaged a solution for small businesses that will help drive more sales and improves social media marketing results,” says 44Doors CEO Andy Meadows.
If you already use Omniture or Coremetrics or other analytics platforms, they offer integration with these and other tools. CaptureSMB is priced with a simple recurring monthly licensing fee ranging from $50 to $200, determined by usage volume.
