Home @BreakingNews: MSNBC.com Will Now Manage Twitter’s Most Popular Breaking News Account

@BreakingNews: MSNBC.com Will Now Manage Twitter’s Most Popular Breaking News Account

BNO News, the news wire service famous for publishing breaking news stories through its @BreakingNews Twitter feed, just announced that it plans to launch a new news wire service early next year. In order to focus on this project, the BNO team will hand over the management of the @BreakingNews feed to MSNBC.com. According to BNO News, MSNBC will provide 24/7 breaking news headlines via BNO’s Twitter feed, which will include updates from the new BNO wire service and other news organizations.

The @BreakingNews feed currently has about 1.4 million subscribers. MSNBC’s own breaking news feed only has 41,000 followers and the main MSNBC account only has 27,000 followers.

BNO News’ founder Michael van Poppel also announced that the company will focus on doing more original reporting. According to today’s press release, BNO News is also “in talks with other publishers.” Given that the company is now closely aligned with MSNBC, however, it remains to be seen if other publishers will be willing to work with BNO News.

iPhone App

Daniel E. Shipton, CEO of BitMethod, the developers of the push-enabled BNO News iPhone app, was less than pleased with today’s news. In a press release, Shipton states that he is “disappointed that BNO is choosing to leave behind their 1.4 million Twitter followers.” Indeed, it will be interesting to see how the @BreakingNews feed will change under the new management. The iPhone app will stay under BNO News’ control. It is not clear with it will continue to feature all the content from the MSNBC-managed @BreakingNews feed or just content from the new BNO news wire service.

Is This a Good Thing?

It was exciting to see the rise of BNO News over the last few months and today’s announcement comes as quite a surprise. BNO News was founded by Michael van Poppel, a 19-year old student in the Netherlands. Our own Marshall Kirkpatrick profiled the company in great detail earlier this year.

We are not sure why BNO News didn’t just make a deal with MSNBC to syndicate its feed. Given that BNO is a small business, chances are that the company just didn’t have the resources to run the news feed and build a wire service at the same time. With a stable income stream from syndication and its iPhone app however, we have to wonder why BNO News would leave its 1.4 million Twitter followers in the hands of MSNBC.

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