Home Bing, Barely 3 Years Old, Catches Up With Yahoo in Search Market

Bing, Barely 3 Years Old, Catches Up With Yahoo in Search Market

It’s not even three years old yet, but Microsoft’s Bing search engine now has about the same share of the market as Yahoo, which has been around since 1995. Bing hit 15% of the search engine market in November, according to ComScore. Yahoo had 15.1%.

Both sites trail far behind Google, which holds onto more than 65% of the market. While that position isn’t threatened by any other search engine, it’s interesting to note how quickly Bing has risen in the last few years.

Bing has a number of factors working in its favor. First, it’s made by Microsoft, which has a huge marketing budget and the freedom to bake Bing into many of its own products. Earlier this year, the search engine was found to be emulating Google rather closely, to put it nicely.

It also doesn’t hurt that Yahoo has been shifting its attention to things other than search and continues to struggle to figure out which endeavors would best support its business in the future.

ComScore’s numbers didn’t include mobile search traffic, but that will certainly be a trend to watch moving forward. Between Android’s massive market share and Google’s position as the default search engine on Safari for iOS, the current market leader on desktops is sure to remain dominant on mobile devices for quite some time, even if Apple does move away from Google at some point.

The mobile search game is one area where Google and Apple don’t compete directly. Microsoft has a worthwhile mobile OS in Windows Phone 7, but best of luck to them in challenging both iOS and Android.

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.