Fans of Boxxer events will now become very familiar with Betfred branding as the bookmaker has been announced as the boxing company’s official partner.
The partnership, announced on Monday (October 14), will see Betfred integrated into all of Boxxer’s events, including branding across the center ring, ropes, corners, and toblerones.
The MC will also mention the bookmakers, drawing live broadcast coverage and screen and LED branding. One of the fights hosted by Boxxer will be co-presented as the ‘Betfred Fight of the Night.’
Betfred is one of the largest independent bookmakers in the UK, with 1,350 betting stores dotted around the country alongside its online presence.
Boxxer was founded in 2018 and airs their events live on Sky Sports in the UK and Ireland, but they have a growing international presence too as they have a broadcast partnership with NBC in the US.
The duo’s partnership will be shown in full force this weekend at Boxxer’s event on Saturday 19 October. Betfred will be featured on digital assets and pre-promotional material, as well as through a host of social and digital content activations which will be rolled out to amplify the pair.
‘Great to see Betfred back on Sky Sports Boxing’
Commenting on the partnership, Betfred boss Fred Done said: “We are passionate about sport at Betfred and I’ve always loved boxing. That’s why I’m delighted to sign a partnership with BOXXER and we are looking forward to working with Ben and the team. It will be great to see Betfred back on Sky Sports Boxing.”
The Boxxer founder and CEO, Ben Shalom, said: “We’re delighted to welcome Betfred as BOXXER’s new Partner.
“A respected, household name and born out of Greater Manchester like BOXXER, the synergies between the two brands are clear-to-see.
“We look forward to a long and fruitful partnership with Betfred, commencing with a fantastic night of boxing this Saturday at the Copper Box, headlined by one of world boxing’s forthcoming superstars in Adam Azim.”
Featured Image: Via Boxxer press release
