The power of AI is everywhere so there can be no major surprise that the scramble to leverage the technology in betting and gambling industries is going full pelt.
Danil Emelyanov, Head of BETBY’s AI Labs has given a wide-ranging interview with SBC News, explaining in great detail how AI is changing the outlook of what Betby is able to offer, both now and looking forward into the near future.
Betby is already heavily utilizing AI to interface with its customers, with Emelyanov telling SBC: “Personalisation has become a cornerstone of modern sports betting, and it’s a key focus of our AI strategy. By analyzing user data—including past bets, preferences, and real-time activity—our AI tailors the betting experience to individual users. This ensures users receive recommendations aligned with their interests on the top section. For instance, if a football enthusiast usually bets on La Liga games, they will see a curated feed with upcoming matches, relevant statistics, and combo suggestions.”
But while artificial intelligence can quickly curate bespoke feeds for individual players, Betby is looking to leverage the tech in much more elaborate ways.
“This cutting-edge solution harnesses the power of AI to generate odds for unique markets directly tied to the entertainment world, such as movies, TV series, games, and global events like elections. For example, the AI-based feed allows users to place bets on which characters might die in Netflix’s Squid Game or predict scenarios for upcoming Marvel movies—offering a level of novelty and engagement unmatched in the market,” Emelyanov explained
“This shift toward entertainment-focused betting mirrors broader industry trends, where users increasingly demand creative and engaging options. By introducing these unique special markets, we not only meet user expectations but also empower operators with the flexibility to adapt to evolving market preferences—all with a 12% projected margin.
These ideas have not been without hurdles however, sports betting lives and dies on the inherent unpredictability of games, but how do you handle betting on entertainment – an industry that is quite happy to trail what is going to happen in future episodes.
Emelyanov continues, “Fraud detection was another critical hurdle. Entertainment-focused betting is susceptible to information leaks—such as plot spoilers—that could be exploited by users, something we want to avoid at all costs. To address this, we integrated robust risk management measures. For instance, odds are carefully monitored for suspicious activity, and if unusual betting patterns emerge, such as heavy wagers or a big number of users betting on the same scenario, we can cancel bets or limit stakes.”
It’s still early days for AI in betting but this is an industry that moves fast, and this time next year, the landscape will be very different once again.
