There’s an interesting discussion going around about the possibility of T-Mobile taking some cues from Apple with an app store of their own. Instead of offering it to a specific phone, T-Mobile wants to take things one step further and open up a platform for all of their mobile devices. Who can blame them? Their current mobile store is equivalent to a mess when compared with Apple’s App Store for the iPhone and iPod Touch. However what is it that makes the App Store so appealing and will more carriers follow suit?
Buying Mobile Apps for Your Phone
The user experience of downloading an app from Apple’s App Store is something to speak on. It’s by far the best mobile user experience I’ve ever had. However, I’ve never been interested in purchasing and downloading apps from Microsoft or Verizon when it comes to my Motorola Q9c. Instead, I’ve headed straight to the developer’s site or simply didn’t bother. I don’t think I’m alone in this situation. I’ve seen family members purchase ringtones and ringback tones galore, yet not one of them has ever bothered to purchase an application. There are three reasons why they may not have have never purchased an app from their respective carriers:
- The costs are ridiculous
- The offerings are not interesting
- They don’t know what they’re doing
If You’re Going to do it, do it Right
Apple has offered resolutions for the aforementioned three reasons. The developers set the cost, not the carrier. A gang of great applications exist in Apple’s App Store to please a variety of users with varying interests. However, these are not only great games, but the graphics and user interfaces are usually superior to applications on other mobile platforms.
On the other hand, most iPhone users are tech savvy. While it’s simple enough for mainstream users to use, it’s marketed to early adopters and geeks across the globe. You can bet your bottom dollar they know what they’re doing. In turn, the App Store is a reflection of the iPhone userbase. This is a formula that T-Mobile and others would be wise to implement if they plan to pursue their own App Store.
company profile provided by
