Home AR for Everyone: Layar Player Leaves Beta

AR for Everyone: Layar Player Leaves Beta

Layar, the mobile augmented reality platform and maker of an app by the same name, has announced that its Layar Player tool is out of beta and available to all. This tool allows mobile developers to embed Augmented Reality (AR) into mobile applications just by using a piece of code.

The functionality, provided for free, offers the same experience as is found in the company’s own Layar Browser application, the company notes via blog post.

For those unfamiliar with the term, “Augmented Reality” refers to technology that adds another layer of information on top of what can be seen using your smartphone’s camera. (That is, it “augments” your “reality” with data!)

With the company’s own smartphone application, you can see things like nearby Twitter updates, information on landmarks via Wikipedia, details about local businesses, and much more, just by selecting that “layer” from the app’s content listings section. Using the phone’s GPS, accelerometer and compass data, the app knows where you are and how you’re positioned in order to place markers on your phone’s screen denoting these items’ locations in the real world – the “reality” part of “Augmented Reality.”

?Alongside the Player’s launch, there are also three new mobile applications that take advantage of the tool’s functionality: a Bing-sponsored game called “Snowboard Hero,” “Layar Trade,” an app that lets you view projects from local builders and contractors and a third app called “VerbeterdeBuurt” that lets Netherlands residents post issues and ideas for neighborhood improvements. (Layar is a Dutch company, it should be noted.)

According to Layar’s VP of Platform and Community, Claire Boonstra, “this year is about the democratization of augmented reality as we work to find ways to make it easier to create and publish AR content for all.” Layar Player is just the start of this democratization, she said – the company has more activities in store for the year ahead.

The Layar Player code requires the use of iPhone 3GS or iPhone 4, and it only runs on iPhones running iOS 4.0 or higher. It is available as a free download from here.

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.