Apple just unveiled the first of today’s big announcements at its Worldwide Developers Conference in San Francisco.
Apple’s new “next generation” MacBook Pro is a 15-inch laptop that’s modeled after the MacBook Air. It includes a super high-resolution “retina” display – a first for the Mac – and is very thin: 0.71 inches. And it’s actually not crazy expensive for Apple’s Pro notebook lineup: It starts at $2,199, or $400 more than the entry-level “old” 15-inch MacBook Pro.
The “standard” MacBook Pro and the MacBook Air also got more powerful: Faster chips, more memory, faster graphics, new USB 3 ports, etc. All of the new models start shipping today.
Notebooks represented 70% of Apple’s Mac sales last quarter, so these are important updates. The Mac division is now about 13% of Apple’s overall sales, growing 2% year-over-year. Not nearly as big as the iPhone or iPad, but still an important business for Apple.