Home Apple Really Needs To Get It Together

Apple Really Needs To Get It Together

Warning: Following Apple’s approach to iPhone problems could give you whiplash.

One day, Apple’s battling iPhone celebrity photo leaks, the next it’s bragging over 10 million iPhone 6 units sold at launch. It suffers HealthKit bugs that stymie supporting apps, but the fix crippled iPhone 6 devices—and the new fix that was intended to fix the old fix still apparently bricks some devices. Meanwhile, right or wrong, the feds drink the Apple (and Google) haterade, freaking out over the prospect of not being able to infiltrate people’s iPhones and Androids.

See also: Will Apple’s iOS 8.0.2 Brick Your Phone?

Got all that?

Amid all of it, the one bright shining spot was Apple’s first response to iOS 8.0.1 problems. It was refreshingly candid and humble. Hopefully it will stay that way while it smooths out whatever wrinkles iOS 8.0.2 may still hold, for the sake of glitch-weary users who dare to want a fully functioning phone. 


Its stance regarding #bendgate, #bendghazi or whatever you want to call the iPhone 6 Plus’ fragility issue isn’t quite so apologetic. The company played down the matter, claiming only nine people reported this problem, and took journalists into its testing facility to prove that it torture-tests devices for durability.

Meanwhile, Bloomberg spoke to insiders who say that the company failed to mention one interesting tidbit: Supposedly Apple’s choice of quality assurance manager for iOS 8 was the same person who oversaw its disastrous Apple Maps development. So apparently #bendgate has roots in #mapgate. 

Now the epic failures of iOS 8 updates and #bendghazi seem to be inextricably linked. 



Courtesy of imgur/memegenerator

The image above harks back to Apple’s “antennagate” controversy, when then-CEO Steve Jobs swatted away iPhone 4 antenna problems, essentially telling people to “avoid gripping it in the lower left corner” if they have wireless reception issues. In other words, they were holding it the wrong way.

Even without Steve Jobs’ steely gaze to buttress it, Apple’s reality distortion field seems to be intact, at least when it comes to the unintentionally flexible handsets. And the jokes have taken on a life of their own, spawning parody sites and spoof videos while #bendghazi, #bendgazi or #bendgate still storm the trending charts on Twitter. 

Of course, some competitors and other designers can’t resist throwing a little shade in Apple’s direction. 

Apple has quite a job on its hands, dealing with a (potentially overblown) issue of bending phones while simultaneously working on the PR fallout from the very real software problem that screwed customers of its brand new iPhone 6 models. 

Courtesy of memecreator.eu

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