Amazon just announced that November was its best month ever for Kindle sales. This excludes sales from today’s so-called Cyber Monday. According to Amazon, the $259 Kindle is the “most wished for, the most gifted, and the #1 bestselling product across all product categories on Amazon.” Barnes & Noble is also seeing strong demand for its new nook e-reader, but is unable to fulfill current orders before Christmas. The company has also delayed shipments to its stores until December 7.
Neither Amazon nor Barnes & Noble have announced any exact numbers for their e-reader sales. At the beginning of the holiday season, many pundits assumed that e-readers would be extremely popular gifts this year.
Counterpoint: 7 reasons why e-book readers make lousy gifts this year
Judging from Amazon’s press release, and the fact that the B&N nook is already virtually
for the holidays (current orders will ship January 11), it definitely looks like this prediction could come true. In a thinly veiled swipe at the fact that B&N isn’t able to fulfill demand, Amazon’s Ian Freed also notes that a lot of people are buying numerous Kindles at once.
We haven’t heard any numbers from Sony yet, but chances are that the Sony Reader Pocket and Touch editions are also doing quite well.
