ad network AdMob has released its March report. Surprisingly, perhaps, the report notes that advertising traffic on the Android phone has surpassed that on the iPhone.
Android ad traffic in the U.S. was 46% in March of this year versus iPhone’s 32%.
Android’s ad traffic has grown 32% per month, rising from 72 million requests in March of last year to two billion last month. Last March 12 manufacturers were responsible for 34 Android devices though only two, the HTC Dream and HTC Magic comprised 96% of total traffic. This year, that 96% was shared between 11 devices. The Motorola Druid has the most traffic, at 32%.
Although the fact that advertisers in the U.S. have elected to put more ads on Android than iPhone is a good indicator as to the desirability of that platform, Apple is still ahead of Google overall. Second quarter reports from Apple indicated that the company had sold 8.75 million iPhones in that three-month period. Android sold seven million in the whole of last year.
Top photo by Gene Wolf
