Home Confirmed: Google has Acquired Aardvark

Confirmed: Google has Acquired Aardvark

Earlier this morning, we heard rumors that Google was in the process of acquiring Q&A service Aardvark for around $50 million. Aardvark, which was founded by ex-Google employees, was one of our favorite Web services of 2010, but the company still remains relatively small. Aardvark had around 100,000 users in October 2009. Aardvark co-founder Max Ventilla just confirmed with us that the company has indeed signed a deal with Google, though he didn’t disclose any details.

Why would Google be interested in this company? For one, Aardvark’s team has created a very smart algorithm that can route questions to just the right people. On average, almost 90% of all the questions on Aardvark got answered in October 2009, and the quality of these answers was generally very high.

Maybe Google is also interested in hiring back some of the engineers that left Google for Aardvark. Among them are Ventilla, who used to focus on “strategy for Google’s marketing and monetization initiatives around Adsense and web applications,” co-founder Nathan Still, who was the head of Google News for three years, Javascript specialist Fritz Scheider, and Bill MacCartney, who designed a Q&A system for Google Research before he joined Aardvark.

This is not the first time that we’ve heard rumors of an Aardvark acquisition, but in the past the deal either fell through or was nothing more than a rumor. Now, however, we have confirmation that Aardvark has indeed signed with Google. We don’t expect the companies to disclose the exact price of the acquisition, but we expect to see official statements from both of them soon.

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.