Israeli startup and instructional video platform 5min is on a roll. Since moving to the US, the company has raised $7.5 million in Series B funding from Spark and Globespan Capital Partners, and it’s just signed a content and advertising partnership with major lifestyle TV network Scripps. Scripps programming such as content from HGTV, The Food Network and the DIY Network will be syndicated through the 5min site. Meanwhile 5min will also share some if its content back to the Scripps online properties.
When ReadWriteWeb first covered 5min in 2007, we described the company as “a place to find short video solutions for every practical question”. Today, as the television industry migrates to web-based interactive content, and as recession-era netizens flock to DIY programming, 5min becomes a more attractive advertising and content platform.
More
at 5min.com
Said Lisa Choi Owens, Scripps’ senior VP of online distribution and partnerships, “The partnership with 5min gives us an innovative opportunity to vastly expand engagement with Scripps Networks brands by reaching additional targeted consumers across the Web.” The network plans on offering ad placement packages across relevant 5min content as an additional option to advertisers.
