Nowadays most companies are doing SEO, PPC, and Content Marketing. Yet sometimes the company’s are not getting the leads they need. Some businesses get leads — but not quality leads, or they don’t get the leads that fit their expectations.
The main reason a company doesn’t get the leads they need is that they are not completing the actual process of generating leads correctly. If the process is done correctly, the combination of SEO, PPC and content marketing will bring you the leads that you need.
SEO is the process of improving the ranking of your website, and getting traffic on your site. SEO is not just about ranking and not just about traffic. But it’s all about conversions.
If thousands of visitors come to your website — and not a single visitor becomes a lead — then it’s not a great deal.
What you want for your website is:
Ranking + Clicks + Conversions
You will want to move toward the best formula for generating leads is as easy as ABC:
A= Attract the Customers
B= Build the Audience
A= Attract customers.
1) Write a blog.
2.) Target traffic to that blog.
- First, you’ll want to write three articles of at least 2000 words. Make sure that the article is in your niche and that the writing has to do with your business. Make sure you write well, research your content, and put proper keywords in the article. Have the piece edited.
- Make sure to have the proper keyword and topic selection for your blog,
Tools for keyword research.
Google Keyword Planner
Answer the Public
- Second is getting the targeted traffic to your blog. You will want to pull quality traffic to your site.
1.) Social Media Promotion.
Share your blog on targeted social media groups like LinkedIn groups, particular niche facebook groups,
Twitter also helps you to generate instant and quality traffic,
Also Read: https://www.semrush.com/blog/how-to-build-a-winning-social-media-campaign-for-a-global-audience/
2.) Paid Promotion.
Start PPC campaign for your blog,
By setting the proper research campaign, you gain traffic as we wanted,
And the main thing is that our blog is already well keyword research, so we have also more chances to gain free organic traffic
Here our first task is completed,
B = Build The Audience
Now, after getting traffic to our site our second goal is build the audience who visited our blog, either it is paid audience, either it is free organic audience or either it is the audience that is generated by social promotion,
If you don’t know how to store the data that who visited your blog then you have to refer this official blog
C = Conversations
Now, this is the final task that is getting leads,
After building the audience, it’s time to Provide lead magnet to those who visited your site,
Lead Magnet :
A lead magnet is generally offered free content like ebook, Checklist, Whitepaper, Video, and brochure in exchange for getting users email id’s name and number,
Or We can say that anything that provides the customer to free with the purpose of fill the form and get their details,
Believe me guys the most number of successful company use lead magnet for getting leads,
For providing a lead magnet to your visitors, you perform two activities.
1.) Whenever customer arrived at your blog either your customer come via PPC, wither it comes via Social Media or either they come via organic results. You must show them a popup and show the lead magnets after 40 seconds.
2.) You have to do remarketing (Remarketing is a very very effective technique).
Please refer to this blog written by @Neil Patel for fantastic techniques about how to set a remarketing campaign.
Remarketing helps you to converts your visitors into purchase free lead magnets, It continuously follows your customers until they didn’t purchase your lead magnet. Once your audience starts purchasing, your database is filling up with the quality names, numbers, and emails.
The conversion ratio of this data is too high, because we know this is the audience that comes via an article. They are purchasing our lead magnet means that the audience is interested in our services.
Now you start email marketing.
Now it’s time to sending your business proposals to those people — data (the name, number, and email id) whom you getting by lead magnets. The data generated by the lead magnet is very powerful. The more information you get with the name and number by a lead magnet the more you convert a lead.
If you are CEO, you can share data with your BDE, Lead Generator, or marketing department, and they can easily convert leads by this data. I often call this the 100% genuine technique.
Nowadays most people know how to SEO, PPC, and remarketing. But, try these mixtures and a technique for generating leads.