Tagged: Marketing – ReadWrite

Articles tagged Marketing

Tuesday, 21st May 2013

Who's Got Big Brands? Tech's Got The Biggest Brands Of Them All

Who's Got Big Brands? Tech's Got The Biggest Brands Of Them All

Technology companies still dominate the world's top brands for 2013.

Brian Proffitt comments

Wednesday, 17th April 2013

Social Networking For Marketers: How Pinterest Crushes Facebook [Infographic]

Social Networking For Marketers: How Pinterest Crushes Facebook [Infographic]

Pinterest has a higher concentration of people who are in a ‘buy’ state of mind, while Facebook users are more interested in interacting with friends - and brands.

Enterprise Justin Smith comments

Wednesday, 3rd April 2013

Smarter Marketing: How Minority Report Got It All Wrong

Smarter Marketing: How Minority Report Got It All Wrong

Minority Report is a pretty dumb vision of the “smart” future. Smarter marketing goes far beyond advertising to focus on on delivering services and utility.

Enterprise Sarah Rotman Epps comments

Monday, 18th March 2013

online advertising

Firefox vs. 3rd-Party Cookies: Helping Or Hurting Browser Users?

Firefox vs. 3rd-Party Cookies: Helping Or Hurting Browser Users?

Mozilla is going toe-to-toe with online advertisers over third-party cookies. Which side really has Internet users' best interests at heart.

Brian Proffitt comments

Friday, 15th March 2013

How Change.org Puts More Power Into The Hands Of People

How Change.org Puts More Power Into The Hands Of People

Change.org has become an effective marketing machine for mostly non-profit organizations

Social Michael Tchong comments

Wednesday, 13th March 2013

The Customer Is Always Right – Even When The Data Says They're Wrong

The Customer Is Always Right – Even When The Data Says They're Wrong

It doesn't matter if Tesla's Elon Musk had the data on his side in his dust-up with The New York Times - he's learning the hard way that the customer is always right.

Enterprise Dave Ewart comments

Apple's New iPhone Ads: Brilliant, Understated, Elegant - And Boring

Apple's New iPhone Ads: Brilliant, Understated, Elegant - And Boring

Apple's new iPhone ads are exactly what we need - but not at all what we want.

Mobile Brian S Hall comments

Friday, 1st March 2013

Businesses Think They Finally 'Get' Social Media. Do You?

Businesses Think They Finally 'Get' Social Media. Do You?

An industry report reveals that 98 percent of companies are using social media, and that 70 percent believe it has a positive impact on their business.

Social Nick Statt comments

Project Glass: Google’s Transparent Product Strategy Is Great Marketing, Too

Project Glass: Google’s Transparent Product Strategy Is Great Marketing, Too

Has any company ever done what Google is doing with Project Glass: launch an entirely new form factor in such a transparent, inclusive way?

Social Sarah Rotman Epps comments

Wednesday, 20th February 2013

6 Ways To Make Freemium Work For B2B Products

6 Ways To Make Freemium Work For B2B Products

Depending on the product, the freemium model can work especially well for B2VSB (business-to-very-small-business) companies.

Small Biz Anthony Smith comments

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