Home X increases thresholds to meet Creator Revenue Share Program

X increases thresholds to meet Creator Revenue Share Program

TLDR

  • X raises Creator Program threshold to 2,000 verified followers, up from 500.
  • Eligibility now requires 5M organic impressions in 3 months for monetization.
  • Creators can request subscription price changes, processed in about a week.

The X social media platform has updated the threshold on its Creator Revenue Share Program, upping the requirements to entry.

The program is open for people to apply and if eligible and accepted, they can start earning money by posting content on X.

The news came in the form of a post on the platform by the Creators team who said: “We know many creators have been awaiting review on subscription applications for a while!”

They followed on by explaining three updates that will be occurring to the application review process, eligibility criteria, and price changes for existing creators.

Previously, the threshold to be eligible to start earning money on the platform was having at least 500 verified followers. Now though, X has upped this requirement to having 2,000 verified followers.

X Creator Revenue Share Program changes eligibility, the application process, and more

The account must also have achieved 5M organic impressions in the last three months.

The company states this changing of the eligibility criteria is so that they “can focus on making our top creators successful.”

The change could see it being easier to make money from content once accepted as a creator will have a bigger monetizable audience.

As for the price changes, “creators can now request price changes to new and existing subscriptions. Price change requests will take roughly a week to process and take effect on a rolling basis as subscriptions renew.”

People can earn money through subscriptions, with creators earning a share of the revenue X earns from Subscriptions offering the most engaged followers an extra level of access and bonus content.

On X’s Help Center, it states people will be eligible “to get paid up to 97%* of the revenue X has earned from selling access to your Subscriptions, after in-app purchase fees, until you reach $100,000 in lifetime earnings from X across all X monetization products.”

Once a creator has hit that coveted $100,000 in lifetime earnings, they can get paid up to 90% of the revenue X has earned after in-app purchase fees.

While the organic impressions sound like a mammoth amount, the X Creators account has confirmed that people will not be demonetized for falling below the eligibility thresholds if they’re already onboarded.

Featured Image: AI-generated via Ideogram

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Sophie Atkinson
Tech Journalist

Sophie Atkinson is a UK-based journalist and content writer, as well as a founder of a content agency which focuses on storytelling through social media marketing. She kicked off her career with a Print Futures Award which champions young talent working in print, paper and publishing. Heading straight into a regional newsroom, after graduating with a BA (Hons) degree in Journalism, Sophie started by working for Reach PLC. Now, with five years experience in journalism and many more in content marketing, Sophie works as a freelance writer and marketer. Her areas of specialty span a wide range, including technology, business,…

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