Home What is Cara app and is it using AI? Why Meta artists are running to new platform

What is Cara app and is it using AI? Why Meta artists are running to new platform

Artists are increasingly migrating from Meta to Cara, a new app that has banned AI-generated content and the use of artwork for AI training. This shift follows allegations that Meta has been using their artworks to train AI models. In response, artists have started to mobilize on social media, sharing messages and templates to voice their protests.

For a long time, Instagram has been a pivotal platform for artists to showcase their work and gain exposure. However, its parent company, Meta, has faced backlash for allegedly using these artworks to train their AI model.

A Meta executive disclosed in May that the company views public Instagram posts as potential AI training material. Shortly after, in June, Meta told its European users that their posts would be used for AI training starting June 26, with no option to opt-out—although EU residents may contest the use of their data.

Consequently, in just over a week, Cara’s user base soared from under 100,000 to 700,000 profiles, skyrocketing it to the top of the app store rankings.

The relationship between online creators and AI firms is becoming increasingly strained. Currently, most publicly shared content on the internet is up for grabs by AI developers. This raises concerns about AI potentially supplanting the creators of the original content, including writers, musicians, and visual artists.

What is the Cara app?

Cara is a social networking application made for creatives, allowing artists to share their work, memes, or personal thoughts in text form. It looks similar to well-known platforms like X (formerly Twitter) and Instagram and has both a mobile app and browser access.

Photographer Jingna Zhang, alongside a group of engineers and contributors, developed Cara. The team states that it is committed to remaining at the cutting edge of technology and champions the rights of artists. They say, “The future of creative industries requires nuanced understanding and support to help artists and companies connect and work together.” In addition, they add that they aim to “bridge the gap and build a platform that we would enjoy using as creatives ourselves.”

Posting on X, founder Zhang said: “There’s a wide gulf between the tech and art community, and I spend a lot of time thinking about how we can understand each other better.

“Building a product is a bit like making art. I don’t think everyone needs to love it, but so long as I’m building something I would like myself, I think there might be people out there who would enjoy the same. And we would find our community together,” she added.

Zhang is no stranger to the pitfalls of AI. She has championed artists’ rights, securing a victory in a Luxembourg court case against a painter who copied one of her photographs taken for Harper’s Bazaar Vietnam.

Is Cara using AI?

As a result, Cara states that it does “not agree with generative AI tools in their current unethical form.” The team added that the app will not host AI-generated portfolios “unless the rampant ethical and data privacy issues around datasets are resolved via regulation. “

In the event that legislation is passed to clearly protect artists, Cara says AI-generated content should be clearly labeled for the public to be able to search for human-made art and media easily.

Featured image: Canva / Cara

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The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Suswati Basu
Tech journalist

Suswati Basu is a multilingual, award-winning editor and the founder of the intersectional literature channel, How To Be Books. She was shortlisted for the Guardian Mary Stott Prize and longlisted for the Guardian International Development Journalism Award. With 18 years of experience in the media industry, Suswati has held significant roles such as head of audience and deputy editor for NationalWorld news, digital editor for Channel 4 News and ITV News. She has also contributed to the Guardian and received training at the BBC As an audience, trends, and SEO specialist, she has participated in panel events alongside Google. Her…

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