Can Journalism be More Scientific?

Can Journalism be More Scientific?

While the SxSW conference is already a distant memory, some of us are still catching up on the recorded sessions. One worth listening to is a discussion by Gideon Lichfield, the media editor of The Economist, and Matt Thompson, the editorial production manager for NPR. The session covered What Journalism Can Learn from Science, and looked at…

Checking Out Ford’s 2013 Model Car Tech System

Checking Out Ford’s 2013 Model Car Tech System

Electric cars are the biggest trend in new vehicles, at least according to media coverage. But Internet connectivity in cars
must run a close second. Of all the car manufacturers, Ford is probably giving online connectivity the biggest push. While at SXSW I checked out the latest version of its infotainment system, SYNC with MyFord Touch, in a…

Home Security or DIY Big Brother? Sensr.net Tests The Market…

Home Security or DIY Big Brother? Sensr.net Tests The Market…

There were only about 15 people at the Smart Homes Meetup at SXSW, which took place in a meeting room at the Hilton Austin. Ironically, the air conditioning didn’t seem to be working. Not much smart technology in this room, I thought, mopping my brow and pouring myself a glass of iced water. But as I began working my way around the room, I…

iDriving a BMW

iDriving a BMW

“Would you like to drive it?” asked Rob Passaro, Head of BMW AppCenter, as we finished up our in-car interview from a suburban street in Austin. I’d been admiring the BMW 650i convertible from the passenger seat, particularly the state of the art infotainment system that was the subject of our discussion. But I didn’t need a second invitation to…

5 Things I Learned About the Future from Stephen Wolfram

5 Things I Learned About the Future from Stephen Wolfram

Lots of the knowledge dropped at South By Southwest Interactive is vertical. In the sense that tech people use that word, “vertical” means focused on a particular market or problem and all its implications from top to bottom. Talks tend to be about the business of this or that, or the makers of one app will talk about how they did it.

A precious…

South By Southwest as a Silicon Valley Startup: Time to Sell

South By Southwest as a Silicon Valley Startup: Time to Sell

If the last few days at the South by Southwest Interactive conference in Austin are any indication, the technology and digital media industries have never been healthier. At least that’s my interpretation of the vast amounts of free BBQ, booze, performances, parties, t-shirts, and toys that hundreds of brands and sponsors just fed us.

In a sense…

Live Drawing SXSW: What’s So [Bleeping] Hard About Social ROI?

Live Drawing SXSW: What’s So [Bleeping] Hard About Social ROI?

We all struggle with social measurement. Are we measuring enough? Are we measuring the right things? Clearly defining social ROI, especially if your business goals aren’t tied to product sales, can be a frustratingly elusive goal. Craig Daitch (Ford), Eric Swayne (M/A/R/C Research), Liz Strauss (Inside Out Thinking), Matt Ridings…

The Internet Is A Place: Q&A with The Daily Dot

The Internet Is A Place: Q&A with The Daily Dot

I’ve never been that good at memes. I may have a pretty reliable stock of YouTube videos with which I could amuse the average non-Internet person, but compared to some Web residents, I have no idea what’s going on. That’s why I read The Daily Dot. It’s the Internet’s hometown newspaper. When I don’t know the significance of some weird video or…

How SXSW is Dominating Your Twitter Stream [Infographic]

How SXSW is Dominating Your Twitter Stream [Infographic]

Today may be the last day of the interactive portion of South By Southwest, but the larger conference is still a few days away from being over. The music festival is just getting started today and the film sessions are ongoing until this Saturday.

In the meantime, you’ll have to continue to endure an incessant flood of SXSW-related tweets and…

Live Drawing SXSW: How to Harvest Consumer Intent from the Social Web

Live Drawing SXSW: How to Harvest Consumer Intent from the Social Web

We’re all drowing in tweets, Facebook shares, plus ones and pins, but how do consumers follow those trails to act? With so much signal, it’s all noise. At this session, panelists AJ Vaynerchuck, Edward Boches, Farrah Bostic, Jeff Janer and Jolie O’Dell, shared their wisdom to help businesses discover intent in the data maelstrom.

Amber Case & The Invisible Button

Amber Case & The Invisible Button

On a bone-chillingly stormy Austin Friday, I escaped into the warmth of the upmarket W Hotel and sat down for an interview with Amber Case, technology anthropologist and founder of the location platform Geoloqi. In between wolfing down a plate of gourmet macaroni cheese, Case explained her fascination with pinball machines and how Geoloqi helped…

SXSW In A Nutshell: Homeless People As Hotspots

SXSW In A Nutshell: Homeless People As Hotspots

South By Southwest 2012 can be summarized thusly: An impossibly-named marketing company called Bartle Bogle Hegarty is doing a little human science experiment called Homeless Hotspots. It gives out 4G hotspots to homeless people along with a promotional t-shirt. The shirt doesn’t say, “I have a 4G hotspot.” It says, “I am a 4G hotspot.”

Live Drawing SXSW: Adding Value As a Non-Technical No Talent Assclown

Live Drawing SXSW: Adding Value As a Non-Technical No Talent Assclown

Matt Van Horn’s awesomely titled session was packed to capacity this afternoon. Van Horn is Path’s VP of Business, a “no talent assclown” position. He explained how people in those kinds of non-technical roles can help make the lives of engineers and designers easier. Thanks to @visualhero and Unified for the live drawing.

Live Drawing SXSW: Abundance: The Future Is Better Than You Think

Live Drawing SXSW: Abundance: The Future Is Better Than You Think

In our last drawn session of the day, Dr. Peter Diamandis shares his vision of an abundant world. The gap between the haves and have nots is staggering, but Dr. Diamandis expects a world of automation, AI and other amazing technologies will create an environment that meets everyone’s needs, abundantly. @visualhero captured the session as it…

Live Drawing SXSW: Q&A With Joss Whedon

Live Drawing SXSW: Q&A With Joss Whedon

As SXSW this afternoon, geek demi-god Joss Whedon took the stage for a Q&A, first with an Entertainment Weekly writer and then with an adoring audience. The conversation jumped from his films, including the upcoming The Avengers, to his creative process, to Firefly (“I keep thinking they’re gonna crunch the numbers and think, oh, we can…