Is Virtual Reality a disruptive technology or all hype? This is the question that launched a thousand think pieces, yet even the most jaded VR cynic must admit that something feels different about this iteration of the VR boom. Perhaps it’s the pervasiveness of the technology in popular media — it played a key plot point… Read more »
Recent weeks have brought controversy over electronic billboards in restaurants and shopping precincts that utilize advanced facial recognition techniques to not only provide personalized advertisements but also measure and record the consumer and their response, ostensibly to enable retailers to provide more targeted marketing and services. In Oslo, the restaurant Peppe’s Pizza had its usage of… Read more »
Consider the number of the packaged products in the world, and that the possibility that each could be interactive either within the supply chain as part of the manufacturing process or as a retail product that interacts with the retailer and/or consumer. All of a sudden the size of the Internet of Things (IoT) becomes… Read more »
Growth doesn’t have to come at a high cost.
Creativity matters.
Guest author Leo Sadovy is the director of global marketing at SAS. During the Cold War, the KGB was so good at identifying undercover CIA agents that officials worried that there was a highly placed mole in the agency. But as Jonathan Haslam, a professor at Princeton University, wrote earlier this fall, that wasn’t the case at all. … Read more »
Give that campaign a power boost.
A Q&A with a neuromarketing expert on why and how to get inside your customers’ heads.
A Q&A with a neuromarketing expert on why and how to get inside your customers’ heads.
Make a plan to find and reach the right users.
