Creating a high-quality product is just one part of building a profitable business. The reality is that a myopic focus on product development can ultimately prevent you from achieving your business goals. Unfortunately, this notion is one that many growing companies don’t understand until it’s too late. For most companies — and all early-stage startups […]
Tag Archives: marketing
3 Ways to Build an Exceptional Marketing Team
Building a team is hard — just ask any coach in history. A team must be a collection of individual talents that gels into a sum greater than its parts. Choosing the constituent members is difficult enough. Getting them to communicate and collaborate seamlessly is even harder. Companies need great teams across the enterprise, but […]
Why Omnichannel is Important for Customer Experience
Successful businesses are always going out of their way to figure out how to improve the overall customer experience. All indications at this time have found that omnichannel is important for customer experience. This implementation is a powerful way to optimize every channel by catering to the customer’s specific needs. There’s a strong “must-do” for […]
How Personalization 4.0 Can Boost Your Event Experience
Defined personas and established communication styles are the hallmarks of old-school marketing personalization techniques. Today, organizations of all kinds target specific groups of their audiences with segmented content. But where engagement is concerned, the most effective communication is enabled by letting audience members identify their own groups. If you want to put a label on […]
4 Email Personalization Tactics That Are Sure to Get Clicks
Email is a notoriously fickle channel. Something as simple as tweaking the subject line can be the difference between an 8 percent or an 80 percent open rate. Companies that get it right earn an average of $38 per dollar spent, the most of any marketing channel. But for every success story, there are half […]
Is Cold Calling Becoming Obsolete?
Tech enthusiasts joke that if Alexander Graham Bell had known about the telemarketing and cold calling he was about to unleash on the world with the invention of the telephone, he never would have released it. Ten years ago, we declared, “Cold calling is dead.” Inc. has called it “a waste of time,” and sales […]
In an Experiential-Obsessed Marketplace, Surkus Uses Tech to Stand Out
Experiences have flooded the marketplace. Whether they’re investing in pop-up stores or festivals, brands have recognized the major shift happening. The IPA Bellwether Report found that in the U.K., experiential marketing was the only area to experience significant growth in spend in 2017 besides internet marketing. Similarly, EventTrack found that American consumers gravitated toward the […]
Killer Marketing Plan For Startup Entrepreneurs
Why break the bank for your marketing needs when you can brainstorm your way to a killer marketing plan? The best marketing ideas come simple and cheap but these ideas do not come out of the blue. Your actual business plan will require an out-of-the-box, innovative thought process. You’ll want to get your marketing wheels […]
Your Swag is an Extension of Your Brand, So Don’t Neglect It
The true origins of the word swag are unknown. Swag means a few different things, but in the corporate world it typically refers to promotional products. You know, that stuff you get handed when you walk around the expo hall at conferences. All those pens, flash drives, stickers, and cheap sunglasses are used as giveaways […]
Marketers, You’re Wasting Your Data
Data has never been more critical to marketing success. Companies are striving to employ the latest analytics to drive improvement in all areas of operations. The good news is that the majority of consumers are willing to provide data, given the right conditions. In fact, a 2018 survey by Acxiom found that 58 percent of […]
How Barrett Wissman Predicts Influencers Will Change the Arts Game
Influencers in the arts can drive real profits, even with small moves. A single Instagram post by Beyoncé, for example, is worth $1 million. D’Marie Analytics found that Beyoncé’s follower count — which puts her at No. 18 across Instagram — was only one factor in evaluating her worth as an ambassador. Engagement and click-through […]
How to Put Big Data’s Superpowers to Work for Marketing
Companies may be well aware they’re sitting on a gold mine of data, but most of them have no idea how to exploit its value. Case in point: According to research by Forrester, up to 73 percent of corporate data goes unanalyzed. Information is collected, then neglected. That’s as unproductive as living with Superman and […]
How AR can Change the World of Digital Marketing
Augmented reality (AR) sounds like something right out of a science fiction novel. Using new technology to influence how we dress, what products we use, and the advertising we see on a daily basis are all experimentations in the combined world of digital marketing and AR. The field is still relatively new and doesn’t have […]
Why Tech Shouldn’t Turn Its Back on Subscriptions
The subscription model has infiltrated several verticals in recent years, from automobiles to clothing. This has enabled these industries to update the car-leasing experience and find ways to transform living rooms into dressing rooms — and it’s brought them significant revenue streams. In the second quarter of 2018, Stitch Fix pulled in $296 million in […]
Has Martech Made Things Too Complicated?
The arrival of martech was heralded as the next stage of marketing. These platforms enabled marketers to gather endless reams of data so they could reconfigure their approach and boost their conversions. The theory was that the better businesses got to know their customers, the more appealing they could make their offers. What actually happened […]
Can Magic Be Manufactured Through Marketing?
Marketers are often expected to work magic on consumers, putting them under a spell and convincing them that the cure for all that ails them is their company’s product or service. But the high expectations placed on brands often do little more than set them up for a fall. An IBM study found that nearly […]
How IoT devices will drive sales with more personalized content
If your business wants to attract more qualified traffic and build your brand, then you need to think about the client’s journey. Today’s consumers are more informed and have more options than ever before when it comes to what they buy and how they buy it. See also: 5 effective and smart ways to do […]
For marketers, virtual reality offers real potential and opportunities
Is Virtual Reality a disruptive technology or all hype? This is the question that launched a thousand think pieces, yet even the most jaded VR cynic must admit that something feels different about this iteration of the VR boom. Perhaps it’s the pervasiveness of the technology in popular media — it played a key plot point […]
Facial recognition tech makes it official: There is no privacy anymore
Recent weeks have brought controversy over electronic billboards in restaurants and shopping precincts that utilize advanced facial recognition techniques to not only provide personalized advertisements but also measure and record the consumer and their response, ostensibly to enable retailers to provide more targeted marketing and services. In Oslo, the restaurant Peppe’s Pizza had its usage of […]
The Internet of Packaging? Meet Magic Add
Consider the number of the packaged products in the world, and that the possibility that each could be interactive either within the supply chain as part of the manufacturing process or as a retail product that interacts with the retailer and/or consumer. All of a sudden the size of the Internet of Things (IoT) becomes […]