marketing - ReadWrite

Has Martech Made Things Too Complicated?

Brad Anderson / Data and Security, Marketing, Tech, Web

The arrival of martech was heralded as the next stage of marketing. These platforms enabled marketers to gather endless reams of data so they could reconfigure their approach and boost their conversions. The theory was that the better businesses got to know their customers, the more appealing they could make their offers. What actually happened […]

Can Magic Be Manufactured Through Marketing?

Frank Landman / Marketing

Marketers are often expected to work magic on consumers, putting them under a spell and convincing them that the cure for all that ails them is their company’s product or service. But the high expectations placed on brands often do little more than set them up for a fall. An IBM study found that nearly […]

How IoT devices will drive sales with more personalized content

Chris Giarratana / Connected Devices

If your business wants to attract more qualified traffic and build your brand, then you need to think about the client’s journey. Today’s consumers are more informed and have more options than ever before when it comes to what they buy and how they buy it. See also: 5 effective and smart ways to do […]

For marketers, virtual reality offers real potential and opportunities

Andrew Woodberry / AR/VR

Is Virtual Reality a disruptive technology or all hype? This is the question that launched a thousand think pieces, yet even the most jaded VR cynic must admit that something feels different about this iteration of the VR boom. Perhaps it’s the pervasiveness of the technology in popular media — it played a key plot point […]

Facial recognition tech makes it official: There is no privacy anymore

Cate Lawrence / Connected Devices, Smart Cities

Recent weeks have brought controversy over electronic billboards in restaurants and shopping precincts that utilize advanced facial recognition techniques to not only provide personalized advertisements but also measure and record the consumer and their response, ostensibly to enable retailers to provide more targeted marketing and services. In Oslo, the restaurant Peppe’s Pizza had its usage of […]

The Internet of Packaging? Meet Magic Add

Cate Lawrence / Connected Devices, Fintech, Health, Industrial, Smart Cities, Transport

Consider the number of the packaged products in the world, and that the possibility that each could be interactive either within the supply chain as part of the manufacturing process or as a retail product that interacts with the retailer and/or consumer. All of a sudden the size of the Internet of Things (IoT) becomes […]

7 Ways To Keep Your Startup Marketing Lean

Francesco Gatti / Grow

Growth doesn’t have to come at a high cost.

Surprise! There’s More To The Future Of Marketing Than Just Big Data

sid shah / Grow

Creativity matters.

What The KGB Can Teach You About Data-Driven Marketing

leo sadovy / Structure

Guest author Leo Sadovy is the director of global marketing at SAS. During the Cold War, the KGB was so good at identifying undercover CIA agents that officials worried that there was a highly placed mole in the agency. But as Jonathan Haslam, a professor at Princeton University, wrote earlier this fall, that wasn’t the case at all. […]