In the modern age, where knowledge is global and necessary, and technological advancement is evident, it is essential to decipher the value that Big Data holds for us. Big data is all that information that can be encoded based on classification, patterns, various structures, and recurring human behavior. Big data can be structured as well […]
Tag Archives: marketing
How to Make Your Bank’s Content More Engaging
Unread content is an unrealized opportunity, which is why financial marketers need to captivate their audiences with their content marketing.
How Women Are Changing Our Worldview, One Ad at a Time
Stereotypes in advertising are bad for business. As brands ignore women’s perspectives, women fight to make their voices — and consumers’ — heard.
The Future of Business Proposals
Love them or loathe them, business proposals are one of the integral parts of winning new clients. No matter how advanced our sales tools get, it is still necessary to pitch your idea in the shape of a proposal before the client gives you the green light. Unfortunately, they are also one of the most […]
Why Geographic Segmentation Still Matters in 2019
Where customers live plays a big role in what they buy — and smart brands will take that into account as they develop offerings. While online platforms make it possible to buy anything from anywhere, that doesn’t mean people will.
3 Ways Your Brand Can Team Up with Others (to Everyone’s Benefit)
Marketing partnerships are one of the most effective ways to scale your brand’s reach, whether you’re marketing a private jet service or healthy meal kits. However, you shouldn’t invest in any partnership without thoroughly strategizing first.
What to Consider When Choosing an Influencer Marketing Agency
Assessing an influencer marketing agency isn’t so different from doing due diligence on any other potential partner your brand might hire.
4 Key Components for Building a Startup Website That Converts
Modern businesses rely on their web properties as their primary means of attracting and communicating with consumers. Web properties have become an all-important sales and marketing channel, and stand as the public face of most brands, shaping perceptions and public sentiment in innumerable ways. The primacy of the web has caused companies the world over […]
The Super Bowl Is Just One Ad — Here’s How to Stay Competitive All Year
Instead of pinning all your competitive hopes on a Super Bowl ad that gets everyone talking — for about 10 minutes — start looking to the future.
The Artwork Behind Building Recommendation Engines with Big Data
We live in a “long tail” world. That means that mass-market products are no longer able to satisfy consumers who ask for tailor-made solutions. This trend has emerged from online retail, specifically Jeff Bezos’ idea of having a million different shops for a million different consumers. In essence, it all boils down to building the […]
15 Years Later, Reddit Could Be the Next Big Thing in Marketing
“Anyone here regret working in marketing?” A Reddit post asking this exact question is just a small piece of a growing pile of evidence: Marketers are finally infiltrating this under-the-brand-radar social media platform. And why wouldn’t they? Thousands of posts like this one spark lively online conversation among Reddit users, Redditors, every day, on a […]
Thanks Tech for Strategic Advantage on TV
It’s no secret that the internet has changed the way that people all around the world consume media. It’s been a disruption that has almost completely upended the broadcast and cable television industries and has already decimated the home movie rental industry (with the notable exception of Redbox, somehow). The rise of the internet as […]
AI Learning Algorithms Find Your New Target Groups
Although artificial intelligence does not replace human marketing teams, it does support employees in controlling campaigns or even in content marketing. In the future, AI could increasingly displace a popular means of expressing branding: emotions. The AI threat is becoming a different game. Companies have decided to restructure a number of processes to protect against […]
Local Advertising Is the Best-Kept Secret, and Tech Can Help
If you would have offered a local business owner free commercial time during Super Bowl LIII, he or she would likely have been elated. In fact, many struggling local business owners would much rather have their message broadcast to a national audience than a local one. When it comes down to it, that might be […]
6 Ways to Implement AR/VR into Your Business Today
Augmented reality (AR) and virtual reality (VR) crazes didn’t die out with Pokémon GO. This dynamic-duo is alive, well, and benefiting businesses. AR and VR technologies are living up to and surpassing expectations in terms of creating riveting user experiences. Using this technology has a unique way of increasing brand engagement, and generating new ways […]
Omni-channel Marketing in 2019
Omni-channel marketing is now a core strategy that brands use to engage with customers across multiple channels. These channels include physical storefronts, websites, social media, mobile apps, and catalogs. Customers interact with brands through so many channels and devices, each with a completely different set of expectations. As a result, brands struggle because there isn’t […]
3 Reasons Why Your Success Depends on More Than a Great Product
Creating a high-quality product is just one part of building a profitable business. The reality is that a myopic focus on product development can ultimately prevent you from achieving your business goals. Unfortunately, this notion is one that many growing companies don’t understand until it’s too late. For most companies — and all early-stage startups […]
3 Ways to Build an Exceptional Marketing Team
Building a team is hard — just ask any coach in history. A team must be a collection of individual talents that gels into a sum greater than its parts. Choosing the constituent members is difficult enough. Getting them to communicate and collaborate seamlessly is even harder. Companies need great teams across the enterprise, but […]
Why Omnichannel is Important for Customer Experience
Successful businesses are always going out of their way to figure out how to improve the overall customer experience. All indications at this time have found that omnichannel is important for customer experience. This implementation is a powerful way to optimize every channel by catering to the customer’s specific needs. There’s a strong “must-do” for […]
How Personalization 4.0 Can Boost Your Event Experience
Defined personas and established communication styles are the hallmarks of old-school marketing personalization techniques. Today, organizations of all kinds target specific groups of their audiences with segmented content. But where engagement is concerned, the most effective communication is enabled by letting audience members identify their own groups. If you want to put a label on […]