How AR can Change the World of Digital Marketing

Augmented reality (AR) sounds like something right out of a science fiction novel. Using new technology to influence how we dress, what products we use, and the advertising we see on a daily basis are all experimentations in the combined world of digital marketing and AR. The field is still relatively new and doesn’t have […]

subscription model

Why Tech Shouldn’t Turn Its Back on Subscriptions

The subscription model has infiltrated several verticals in recent years, from automobiles to clothing. This has enabled these industries to update the car-leasing experience and find ways to transform living rooms into dressing rooms — and it’s brought them significant revenue streams. In the second quarter of 2018, Stitch Fix pulled in $296 million in […]

martech complications

Has Martech Made Things Too Complicated?

The arrival of martech was heralded as the next stage of marketing. These platforms enabled marketers to gather endless reams of data so they could reconfigure their approach and boost their conversions. The theory was that the better businesses got to know their customers, the more appealing they could make their offers. What actually happened […]

manufacturing-through-marketing

Can Magic Be Manufactured Through Marketing?

Marketers are often expected to work magic on consumers, putting them under a spell and convincing them that the cure for all that ails them is their company’s product or service. But the high expectations placed on brands often do little more than set them up for a fall. An IBM study found that nearly […]

Facial recognition tech makes it official: There is no privacy anymore

Recent weeks have brought controversy over electronic billboards in restaurants and shopping precincts that utilize advanced facial recognition techniques to not only provide personalized advertisements but also measure and record the consumer and their response, ostensibly to enable retailers to provide more targeted marketing and services. In Oslo, the restaurant Peppe’s Pizza had its usage of […]

What The KGB Can Teach You About Data-Driven Marketing

What The KGB Can Teach You About Data-Driven Marketing

Guest author Leo Sadovy is the director of global marketing at SAS. During the Cold War, the KGB was so good at identifying undercover CIA agents that officials worried that there was a highly placed mole in the agency. But as Jonathan Haslam, a professor at Princeton University, wrote earlier this fall, that wasn’t the case at all.  […]