long and short video marketing

Comprehend the Difference Between Long and Short Video Marketing

Which are the best short video apps? Everyone knows that short videos are thriving currently, so what’s the story behind its keep flourishing? Since the day Titkok came, short videos have become more popular, where people tend to show their interests, funny stuff, and all that in 60 seconds. But for some reason, Tiktok got […]

leverage marketing automation

How to Leverage Marketing Automation to Generate More Leads

Whether it is a start-up or an established one, marketing teams of every business strive to generate more and more customers who genuinely show interest in your product or service. Generating these customers is known as lead generation, where through transparent means of communication, you develop long-term relationships with customers rather than chasing them randomly […]

marketing strategies

Marketing Strategies for Businesses to Stay Afloat During the Pandemic

COVID-19 has ended up causing financial ruin across the world. Names like Rolls-Royce, Airbnb, and Zara, among several others, have had to scale back their operations. Chances are they’ll have to face further losses before the pandemic finally recedes. Large and small enterprises are increasingly worried about their futures. Here are marketing strategies for businesses […]

ai disrupt marketing

Is AI Going to Disrupt the Marketing Industry?

Developments in AI are advancing at a rampant pace, with innovations improving the quality of life in different ways across disciplines. For instance, Forbes estimates that 10 million self-driving cars will hit the road in 2020, and another study reported by Business Wire projects that automotive artificial intelligence will bring in revenues of over $14 billion by 2025. […]

What is the Future of SMS Marketing?

Over the past two decades, SMS marketing has become so ingrained in our lives that we don’t even pause to consider what life was like without it. Despite that, marketers still don’t regard the platform as highly as email or social media marketing. What a mistake. Here is what the future of SMS marketing is […]

CCPA for Marketers: What You Really Need to Know

California Consumer Privacy Act (CCPA) has put restrictions and conditions on how organizations can store, process, and share consumer data in California. The privacy act has given broad rights to the consumers over their data that organizations hold. Here is CCPA for marketers and what you really need to know about it. The CCPS allows […]

How to Build Your Community with Live Video

Members of a community share a set of views. They think the same way about at least one thing, whether that’s politics, a football team, a cause, or a favorite choice of toothpaste. A community has at least one thought, issue, feeling, concern, or a goal in common. But having and maintaining only one thing […]

The Pros and Cons of Founding a Startup During a Recession

With the economy in an inevitable tailspin toward the first recession in over a decade, there remains ample click bait apocalyptic article titles touting the economy’s inevitable downfall. The most alarming recent data is the millions that filed for unemployment in a single week–the largest such black swan event in the history of the country. […]

Competitive Strategy-Creating an Unbeatable Business

Competitive strategy, in my opinion, is a collection of different strategies and concepts and its usage in staying competitive or ahead of the market. It involves a lot of research, planning, and execution to gain a competitive edge or increased market share. Before entering into a market, any company must conduct research on the existing […]

Optimize Marketing Strategy for Cross-Channel Conversions

Cross-channel marketing was a lot simpler back in the 20th Century. Products and brands were positioned publicly where they would be best placed to get noticed by the right targets. Here is how to optimize marketing strategy for cross-channel conversions. A few years ago, there were fewer platforms for entertainment. With fewer channels, the demographics […]

4 Unique Growth Tactics for 2020

Marketing tactics change constantly. Each year new tactics become more impactful, and old ones fade into obscurity. Sticking to the same tactics is stale for your current customers and potential customers, too. Instead of just running the same growth tactics for years on end, it’s time to make a switch in 2020. Here are four unique growth tactics […]

How to do Keyword Research for SEO

Keyword research is the backbone of your online presence. It’s common knowledge that this practice determines your rankings and visibility in the organic search. However, the way keyword research is done has changed over time. Today, using Google’s Keyword Planner to find phrases with a high search volume and optimizing your site for them is not […]

Where Live Video Fits into Your Marketing Strategy

Live video is a hugely powerful marketing tool. It combines visual imagery with a unique form of urgency, two-way communication, and an appearance on popular social media channels. But like any marketing tool, it shouldn’t stand alone. Live video has to be worked into an overall marketing strategy in which different elements support and reinforce […]

Why You Love Online Quizzes

Why You Love Online Quizzes

How many times have you seen an online quiz and thought that it was silly, but took the quiz anyway? Glad you joined the quiz craze. Are you in a relationship and wondering if you’ve “The One?” Take this compatibility quiz to find out. Ever wondered, “What Career Should You Actually Have?” (Buzzfeed), over 5 […]