Which are the best short video apps? Everyone knows that short videos are thriving currently, so what’s the story behind its keep flourishing? Since the day Titkok came, short videos have become more popular, where people tend to show their interests, funny stuff, and all that in 60 seconds. But for some reason, Tiktok got […]
Tag Archives: marketing
Marketing Psychology in Action – How to Use Hyperbolic Discounting
When we speak face to face, we communicate in part through our words, our tone of voice and our body language. In total, only 7% of our communication is achieved verbally, while 55% is accomplished through body language and 38% through tone of voice. That means that when you communicate online, relying on words alone, […]
The Best Way to Make a Customer Feedback Program Work for Your Brand
How has your brand been handling your customer feedback program? Is it possible that you don’t have one in place? Today more than ever before, the customer is the king. Their powers to make or mar a business have increased tremendously. Here is the best way to make a customer feedback program for your brand. […]
How to Use 6 Moments of Truth to Create a Strong Bond Between Customers and Your Brand
In the 1980s, Jan Carlzon, President of Scandinavian Airlines, introduced the concept of the “moments of truth” to his organization. In Carlzon’s words, “The Moments of Truth are the various points at which people connect with the brand.” Here is how to use six moments of truth to create a strong bond between your customers […]
How to Leverage Marketing Automation to Generate More Leads
Whether it is a start-up or an established one, marketing teams of every business strive to generate more and more customers who genuinely show interest in your product or service. Generating these customers is known as lead generation, where through transparent means of communication, you develop long-term relationships with customers rather than chasing them randomly […]
Marketing Strategies for Businesses to Stay Afloat During the Pandemic
COVID-19 has ended up causing financial ruin across the world. Names like Rolls-Royce, Airbnb, and Zara, among several others, have had to scale back their operations. Chances are they’ll have to face further losses before the pandemic finally recedes. Large and small enterprises are increasingly worried about their futures. Here are marketing strategies for businesses […]
Is AI Going to Disrupt the Marketing Industry?
Developments in AI are advancing at a rampant pace, with innovations improving the quality of life in different ways across disciplines. For instance, Forbes estimates that 10 million self-driving cars will hit the road in 2020, and another study reported by Business Wire projects that automotive artificial intelligence will bring in revenues of over $14 billion by 2025. […]
What is the Future of SMS Marketing?
Over the past two decades, SMS marketing has become so ingrained in our lives that we don’t even pause to consider what life was like without it. Despite that, marketers still don’t regard the platform as highly as email or social media marketing. What a mistake. Here is what the future of SMS marketing is […]
CCPA for Marketers: What You Really Need to Know
California Consumer Privacy Act (CCPA) has put restrictions and conditions on how organizations can store, process, and share consumer data in California. The privacy act has given broad rights to the consumers over their data that organizations hold. Here is CCPA for marketers and what you really need to know about it. The CCPS allows […]
How to Build Your Community with Live Video
Members of a community share a set of views. They think the same way about at least one thing, whether that’s politics, a football team, a cause, or a favorite choice of toothpaste. A community has at least one thought, issue, feeling, concern, or a goal in common. But having and maintaining only one thing […]
The Pros and Cons of Founding a Startup During a Recession
With the economy in an inevitable tailspin toward the first recession in over a decade, there remains ample click bait apocalyptic article titles touting the economy’s inevitable downfall. The most alarming recent data is the millions that filed for unemployment in a single week–the largest such black swan event in the history of the country. […]
How to Launch Your Own Data-Driven Email Marketing Campaigns
Marketers can take advantage of data to build effective email marketing campaigns tailored to their target audience. Studying and tracking data over time reveals what does and doesn’t work. And marketers can use a/b testing to rectify mistakes, overcome issues, and achieve better results. Sourcing data to personalize campaigns is simple enough thanks to the […]
When it Comes to Neural Networks, We’ve Only Scratched the Surface
Based on the sheer number of articles about deep learning that are published every day, one could be forgiven for thinking that deep learning and neural networks make up the bulk of artificial intelligence innovation. Here is why when it comes to neural networks, we’ve only just scratched the surface. Despite the incredible technological advances […]
Competitive Strategy-Creating an Unbeatable Business
Competitive strategy, in my opinion, is a collection of different strategies and concepts and its usage in staying competitive or ahead of the market. It involves a lot of research, planning, and execution to gain a competitive edge or increased market share. Before entering into a market, any company must conduct research on the existing […]
Optimize Marketing Strategy for Cross-Channel Conversions
Cross-channel marketing was a lot simpler back in the 20th Century. Products and brands were positioned publicly where they would be best placed to get noticed by the right targets. Here is how to optimize marketing strategy for cross-channel conversions. A few years ago, there were fewer platforms for entertainment. With fewer channels, the demographics […]
4 Unique Growth Tactics for 2020
Marketing tactics change constantly. Each year new tactics become more impactful, and old ones fade into obscurity. Sticking to the same tactics is stale for your current customers and potential customers, too. Instead of just running the same growth tactics for years on end, it’s time to make a switch in 2020. Here are four unique growth tactics […]
Marketing Automation and Customer Service: How are they Connected?
Did you know that, on average, 51% of companies are currently using marketing automation, and more than half of B2B companies (58%) plan to adopt the technology? The statistic may be mind-boggling, but it is very much justified. Companies and marketers are always in search of ways that make things easy and convenient for them. Automating […]
How to do Keyword Research for SEO
Keyword research is the backbone of your online presence. It’s common knowledge that this practice determines your rankings and visibility in the organic search. However, the way keyword research is done has changed over time. Today, using Google’s Keyword Planner to find phrases with a high search volume and optimizing your site for them is not […]
Where Live Video Fits into Your Marketing Strategy
Live video is a hugely powerful marketing tool. It combines visual imagery with a unique form of urgency, two-way communication, and an appearance on popular social media channels. But like any marketing tool, it shouldn’t stand alone. Live video has to be worked into an overall marketing strategy in which different elements support and reinforce […]
Why You Love Online Quizzes
How many times have you seen an online quiz and thought that it was silly, but took the quiz anyway? Glad you joined the quiz craze. Are you in a relationship and wondering if you’ve “The One?” Take this compatibility quiz to find out. Ever wondered, “What Career Should You Actually Have?” (Buzzfeed), over 5 […]