App Marketers Turn AI and Machine Learning To Drive Growth

Did you know that 80 percent of users churn within three months of downloading an app? That’s because most apps are marketed to the masses and not necessarily to the right customers. Oftentimes, the goal of app marketing is to reach as many consumers as possible with the hopes of recruiting en masse and converting […]

How meetings are using ai

How to Fix All the Things You Hate About Meetings with AI

Meetings have gotten a bad rap over the years, with people mistakenly assuming every meeting is a productivity drain. In fact, good meetings can be a huge boost, especially if they help you work through issues and come up with new ideas. For meetings to be useful, though, it’s important to find ways to overcome […]

The Best Company Culture Isn’t Elusive — It Just Takes Work

“Company culture” has received a lot of lip service over the past few years, with businesses striving to land on “Best Companies to Work For” lists and obsessively monitoring their Glassdoor reviews. As Millennials bypassed Generation X to become the largest segment of the U.S. workforce, Millennials’ valuing of company culture above everything else made creating an […]

22X Fund

The 22X Fund and Democratizing Startup Investment

Tradition leads you to believe: start a company in a garage or basement, find a few people to tell you it’s a good idea, raise a small bit of money from your friends & family, move to Silicon Valley, raise more money from a well known VC and become a technology rockstar.   Well those […]

keith krach

The Power of Doing Things For The Right Reasons

I believe in karma: we all reap what we sow. But I also believe in doing things for the right reasons without any expectation that you might somehow be paid back for your actions in the future. This is what I call “pure heart” where you’re only motivation is to help others in need. And […]

Spiro

AI’s Role in Driving the Sales Experience

Much has been made of AI’s role in serving customers, and AI-supported smart devices have invaded homes everywhere — Amazon’s Alexa was even used to order millions more Alexas as Christmas presents in 2017. Artificial intelligence is embedding itself in our technology-obsessed culture, but not every industry has taken advantage of AI’s utility. Adam Honig and his […]

6 Simple, No-Nonsense Accounting Apps for Microbusinesses

“Small” businesses today come in a broad range of sizes, from the 500-person light manufacturing plant to the “solopreneur.” One distinct category is the microbusiness, which typically features one owner with up to four other employees. A freelancer is a good example of a microbusiness, as is someone who owns his or her own landscaping […]

Introducing IoT Marketplace from AT&T

Until recently, scalable IoT solutions that could transform businesses were only available to those with large R&D budgets or those with connections with manufacturers. Now, the IoT Marketplace makes the benefits of this transformative technology accessible to everyone. The IoT Marketplace represents a first in the IoT industry. It’s a single, digital location where individuals […]

reso

The Future of IoT with Kids

There is no question that the future is “The Internet of Things, IoT for Kids. While the concept may seem complex, the basics of IoT are pretty simple. Objects that we interact with everyday (including phones, watches, thermostats, speakers, lightbulbs, etc) are all connected to the internet. This allows them to communicate with us, with each […]

Five Ways An Accelerator Can Propel Your Startup To Success

Accelerators have appeared across the country and around the world. Their goal is to push startups further along — to help them grow into their potential and start benefiting the economy. Accelerators also want to share in developing disruptive new technology. In a Harvard Business Review article titled “What Startup Accelerators Really Do,” Booking Institution Nonresident […]

How Streaming Analytics Has Quietly Become Essential

From startups to large enterprises, analytics play a critical part in driving today’s marketing strategies. The amount of data available — and what can be done with it — has changed. Yet, just like in the past, analytics most commonly remains static. As Zoomdata explained in its master class on Streaming Analytics and the Internet […]

4 Ways Connected Devices Are Poised to Transform Your Next Big Event

The Internet of Things has invaded our homes with smart thermostats, smart locks, and smart toothbrushes. It has invaded our offices with smart assistants, data security, and connected devices between remote teams. And corporate events are the new frontier. Whether you’re unveiling a new product at SXSW or hosting your own expo, interconnectivity can and should be an integral […]

utilities

How the IoT and Related Tech Are Helping to Update the Energy Sector

Energy sector improvements have the capacity to affect almost every other industry. We all recognize the importance of a reliable energy system — after all, no business runs without electricity. As DataRPM, a Progress company that uses anomaly detection and prediction to provide a stable energy supply, notes in its recent e-book, “Since energy literally drives everything in the industrial […]

Modern Day Sales: 8 Ways Companies are Changing the Future of Sales

Like most functions in today’s businesses, sales is currently undergoing a transformation. Lead generation, customer acquisition, and sales resources are being approached differently. Companies now replace the cold call with new sales tools and tactics that are changing results for the better. If you are a small to medium-sized business, you may be contemplating how […]