Brands have always used a host of different tools, from advertising to product design, to clearly define themselves to their audiences. They understand that without communicating their voice, values, mission and approach, many brands would feel largely interchangeable. Sure, Nike makes sneakers and apparel for athletes, with a message that speaks to speed, design, and […]
Tag Archives: design
Empathy, Form, and Accessibility: 3 New Tenets of User-Centered Design
Just for a moment, imagine what it’s like to be sight-impaired. You pull a box of pancake mix from your kitchen pantry. But you hesitate. Didn’t you buy that box years ago? What if it’s expired? The use-by date isn’t embossed or written in braille, so you can’t read it. Fortunately, someone else can. After […]
How AI Can Shape the Future of UX
Artificial intelligence (AI) gathers data to interpret and predict human behavior, and user experience (UX) does the same thing — it reads human behavior to anticipate what people will do next. With the same end goal in mind, AI has the power to shape the future of UX, offering new insights and context to the […]
What are the major barriers to UK smart cities?
A recent report commissioned by streetlight design and manufacturing company Lucy Zodion has found significant barriers to smart city development in the UK. The report contains research into the opinions on smart cities of senior contacts from councils across England, Wales, Scotland and Northern Ireland. The in-depth interviews conducted in May and June 2016 gauged the appetite […]

Is smart tech “a solution looking for a problem?”
Smart cities are becoming all the more common, but not everyone is impressed. Maarten Hajer, chief curator of the International Architecture Biennale Rotterdam 2016, said that smart technology is “a solution looking for a problem.” In particular, Hajer refutes the idea that smart technology adoption is inevitable. He also argues that designers and architects aren’t […]
Will IoT change how we interact with mobile apps?
Mobile apps try to keep you glued on the screen for as long as possible, but in the future these experiences will become focused and unified, as they interact more seamlessly to become extensions of your IoT system. That’s according to Frank Palermo, the VP of digital solutions at Virtusa, who says the growth in […]

Which Came First—Product Utility Or Design?
All design should be about utility. What makes a product have great design is how your customer feels when they use it. Some of that feel comes from how the product looks, but so much more comes from how usable and frictionless the product experience is. When looking at industrial design, there’s been a lot […]

Facebook’s Gender Equality Update: Why Icons Have Meaning
It’s tricky, but worth it, to think about the pixels.

Meet The Man Samsung Hired To Make Its Gadgets Droolworthy
Samsung may have its own Jony Ive in new VP of design, Lee Don-Tae.

Airbnb’s New Logo Prompts A Vagina Dialogue
A design misfire.

Google Launches Starter Kit For A More Consistent Web
Web Starter Kit wants to help you make sites that look great on every device.

Lego’s Newest Set Is A Win For Women Everywhere
A “Female Minifigure Set” won as this year’s fan-designed Lego set.

Pinterest Cofounder Evan Sharp: How The Visual Web Helps You See The Future
How an architect and designer built the grid that’s become iconic to the Visual Web.

Poll Shows Users Not Thrilled About Yahoo Logo Changes
Over 84,000 votes have been cast regarding Yahoo’s new logo. The results? People don’t like change.

Google Wants To Drive Development Of Its Own Self-Driving Car
Google is designing its own self-driving car and plans to build a fleet of “robo taxis,” a tech blogger reports.

How To Actually Design Your Own Moto X
The Moto Maker wizard is simple to use and gives you the opportunity to design your own smartphone.

5 Tools For Creating Your Own Infographics
With these services, you don’t have to be a designer to create a high-quality, effective infographic.

WWDC Update: iRadio Signs Warner Music, Official App Hints At Flat iOS 7, New MacBook Pro Rumors
Apple has signed the second of three big music labels it needs to launch iRadio at its developers conference in mid June. Meanwhile, the official WWDC iOS app hints at a flatter iOS 7 design.

Why Your App Design Doesn’t Have To Be All Thumbs
By thinking about how a user physically holds and interacts with a device, designers can make apps smarter in whole new ways.

It’s Cool That Staples Now Sells 3D Printers — But You Don’t Need One
Despite their appearance in office supply stores, for general office productivity, today’s 3D printers are literally a waste of time of time and money.