IKEA will be one of the launch partners for Apple’s augmented reality framework, bundled into the iOS 11 release. The new AR app will show customers virtual furniture in their own home. Customers take a series of photos of a room before choosing from IKEA’s vast selection of furniture. The Swedish company expects to have… Read more »
It takes a lot of effort to create a solid virtual reality (VR), augmented reality (AR), or mixed reality (MR) experience. The hardware, including the headset and system hosting the experiences, have to be capable of delivering a natural, smooth experience. See also: Ultrahaptics finds deep pockets for its AR/VR tech The Varjo team, which has… Read more »
With the rapid development of VR and AR technologies, we have experienced fascinating virtual environments, but in terms of haptic feedbacks and vivid feelings, the market still lacks practical and mature solutions. Ultrahaptics, which was founded in 2013 based on technology originally developed at the University of Bristol, has developed technology that uses ultrasound to virtually… Read more »
Brands are starting to realize the power of using AR to promote and provide content — AR is totally different from traditional marketing in that it is more creative and arguably more interesting. Because not all companies have sufficient time or resources to recruit a crew focusing on AR marketing, start-ups that combine AR technology and marketing… Read more »
Virtual reality (VR) and augmented reality (AR) sound like great novelties on the surface, but what can these technologies do to help your brand? The answer might surprise you. According to this infographic, these experiences can do quite a lot to boost your brand, especially if you are in the business of selling products or… Read more »
What if everyone knew exactly what you are looking at? Chat with a stranger and she will know if you focus on her eyes, chest or belt. Talk with a neighbor and he’ll know when your gaze is wandering away. A couple of years ago, I met a salesperson demonstrating an eye tracker for a… Read more »
Last week, Facebook once again created buzz in the AR/VR industry with a series of announcements at the F8 Developer Conference. With 2 billion active users on Facebook and a mission to be the leader of next wave technologies, there is no doubt that the industry is watching Facebook’s movements in this space closely. See… Read more »
Imagine that you bought a new printer for the office. You connect it to your PC, install its demonstration software and make sure that it works well. Then, an unfortunate surprise: your word processor absolutely will not work with this printer. You’ll need to wait until the maker of the word processor releases a new… Read more »
Computer vision firm Eonite has launched new software to track users’ position in virtual reality (VR) with high levels of accuracy and low latency. The Silicon Valley startup announced the release of its Eonite Vantage Head Tracker software this week. The technology allows for the positional tracking in such cyber environments as VR, augmented reality (AR)… Read more »
Osterhout Design Group (ODG) have announced new augmented reality (AR) glasses at the Consumer Electronics Show (CES) 2017 in Las Vegas, keen to show the world that AR in the consumer market is not dead. The augmentation of objects works similar to the tech used in Microsoft’s Hololens, which can place them on real-world objects… Read more »
