website benefits of AR and VR

Could Your Website Benefit From AR or VR Capabilities?

Augmented reality (AR) and virtual reality (VR) are quickly changing the face of ecommerce. These new technologies now take the most severe pain points of shopping, both online and in brick-and-mortar locations, and transform them into attractive new selling points perfect for the wary consumer. For online shopping, AR and VR have their own benefits. […]

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6 Ways to Implement AR/VR into Your Business Today

Augmented reality (AR) and virtual reality (VR) crazes didn’t die out with Pokémon GO. This dynamic-duo is alive, well, and benefiting businesses. AR and VR technologies are living up to and surpassing expectations in terms of creating riveting user experiences. Using this technology has a unique way of increasing brand engagement, and generating new ways […]

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Take me out to the (augmented) ball game

Disclaimer: Parle Innovation and the eyeQ were part of ReadWrite Labs, ReadWrite’s IoT accelerator. I also act as an informal adviser for the company. Since the first sporting events were broadcast on radio in 1921, technology has continually changed the way fans experience games. Now, a personal smartphone accessory may significantly enhance the viewing of live events […]

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Google launches augmented reality app ARCore for Android

Google has launched its own augmented reality kit for developers, called ARCore, a lighter version of the company’s Tango platform that does not require any specialized hardware to run. ARCore is a light software development kit, similar to Apple’s ARkit, which is able to track motion, understand flat surfaces, and estimate where the light will […]

Check out these 3 AR/VR companies getting investors’ attention

With the AR/VR sector attracting a significant amount of capital recently, the space has only begun to grow. Here’s a look at the 3 American AR/VR companies that received investment in August: Immersv Venturebeat reported that Immersv raised $10.5m USD in a Series A for mobile advertising utilizing virtual reality as well as 360-degree mobile […]

Sailing into IoT and AR solutions with smart yachts and more

The Internet of Things (IoT) is now widely used in advanced business spheres, like vehicle manufacturing, machine maintenance, retail business, and more. According to the latest research data, the number of IoT connected devices, which made up ∼4.9 million things in 2015, reached ∼3.9 billion in 2016. See also: With some many choices, how do you […]

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Facebook’s Oculus patents lightweight smart glasses

Facebook-owned Oculus has patented a lightweight smart glasses concept that would be able to “augment views of a physical, real-world environment with computer-generated elements.” The patent shows a pair of glasses that look like basic shades, which would force the electronics to be packed in tightly, similar to the first version of Google Glass. Instead […]

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Apple patents overlaying details on augmented reality glasses

Apple has patented a method of overlaying details onto real-world environments, similar to what Google was trying to achieve with Glass. The user would see details of points of interest, like the names of buildings on Fifth Avenue or the different parts of a car. In the patent, the user clicks the point to see […]

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Intel “eliminates” wearables division to focus on augmented reality

Intel has reportedly “eliminated” its wearable division, a year after it issued a recall of all Basis Peak smartwatches, due to frequent overheating. The division had already lost most of its workers in November, when Intel slashed 80 percent of the Basis team, according to CNBC. The chip maker’s New Technologies Group, which looks into […]

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Toll Brothers launches kitchen VR app for luxury home buyers

American luxury home builder Toll Brothers has launched a virtual reality app that lets home buyers view all 360 degrees of their kitchen in high-definition and choose from thousands of configurations. The app, called Kitchen 360, provides buyers with a tour of the kitchen through a connected tablet or HTC Vive VR. While on the tour, […]

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Google finds its Glass after two years in the dark

After two years in the dark, Google Glass has returned, launching a new enterprise edition (EE) that several major corporations have already deployed into their workforce. Google Glass EE improves on the first model — sold to enthusiasts for $1,500 — with better networking, security, a faster processor, more battery life, and a higher megapixel […]

5 effective and smart ways to do VR marketing today

If you’ve been following the exciting developments in virtual reality and the 360-degree video industry, you’ve probably noticed VR’s fragmented distribution experience. Today, more than 6 million major VR headset brands, including PlayStation VR, HTC Vive, Oculus Rift, Samsung Gear VR, and Google DayDream, have been sold. More than 88 million Google Cardboard units have been handed […]

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iPhone 8 may include 3D laser to support AR apps

Apple is reportedly working hard to build a 3D laser into the rear of the iPhone 8, which would enable better depth detection for augmented reality applications. A source, speaking to Fast Company, said that the 3D lasers were intended for the 10th anniversary iPhone, coming this fall, but may be pushed back to the […]

VR/AR headset sales to reach 100 million by 2021, says IDC

Sales of augmented reality (AR) and virtual reality (VR) headsets are estimated to reach 100 million by 2021, a tenfold improvement on the 10 million shipments recorded last year. That the forecast from research firm IDC, which said VR headsets that use smartphones, like Samsung’s Gear VR and Google’s Daydream VR, are currently the most […]

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Apple acquires German AR and eye-tracking company

Apple has reportedly acquired SensoMotoric Instruments, a German eye-tracking and augmented reality company, for an undisclosed amount. SensoMotoric was founded in 1991 and primarily builds eye tracking hardware and software for industrial and commercial use. On its website, the company said its solutions can be deployed across a wide range of fields, including clinical research, […]