virtual dressing room

Virtual Dressing Room to Increase Sales During COVID-19

COVID-19 has changed the way people worldwide behave daily, and nowhere is this felt more keenly than in bricks-and-mortar retail. For decades, retailers have been trying various customer engagement strategies to bring people in and let them browse samples and linger to their heart’s content. But the pandemic has made nearly all those experiences risky […]

How Face AR Brings Confidence to Video Conferencing

We’re all different and we’re all human beings, individuals locked in a body. The only way we can understand each other is by communicating. If only it were that simple. It’s hard enough in real life, but even more difficult with digital communication, especially the near-ubiquitous video conferencing. Face AR technology can help us. We […]

Effects of AR and VR on the Automobile Industry

Advancements in technology have always resulted in improvements that have made life better. Technology making life better continues in the pharmaceutical industry, the mining industry, the healthcare industry, and even the automotive industry for that matter. Making life better for everyone is the purpose of implementing technological advancement in the first place. Two such advancements […]

AR, VR, what's most important?

AR And VR: Which is More Important to Emerging Businesses?

Forward-thinking businesses have been looking for ways to leverage augmented reality and virtual reality for some time now. The Pokemon Go craze predicted a new way of thinking. Gone are the days when these technologies were regarded as the work of an overactive imagination. App development companies are now being tapped so that these businesses […]

digital twinning; virtual commissioning

Manufacturers Aspire to Digital Twinning and Virtual Commissioning

The increased digitization and tendency to automate complex manufacturing processes have dredged up technologies that date back to the 70s. Digital Twin is one of those disruptive technologies that went through multiple advancements and made colossal headway to be recently named as a strategic technology by Gartner. Manufacturers aspire to digital twinning and virtual commissioning […]

ecommerce trends for 2019

Changing E-commerce Landscape: Global Trends for 2019 and Beyond

BigCommerce says, 51% of Americans prefer to make a purchase online, and 96% of Americans have made at least one online purchase in their lives. Just a decade ago, physical stores were the only shopping solutions for customers. Today, with the headway in digital trends, it has become easier for merchants to reach out the […]

eCommerce can be revolutionize by AR and VR

AR and VR Set to Revolutionize E-Commerce

It is obvious that any technology that helps to attract more customer engagement and increases the sale is likely to be more selected by the e-commerce companies. Most of the technology innovations which drive incremental improvements will be packaged and sold as a niche product. A technology that touches core human experience and changes human […]

AR can be added to your business app for monitary advantage

Why You Should Use Augmented Reality in Your Business App

Augmented reality has significantly transformed the way we use our smartphones in the current era. With the enhanced interactivity becoming the biggest priority; AR has reinvented the way the users interact and receive information. Have you ever wondered about the powerful engine that derives extremely high-end user experience by combining sounds and visuals on your […]

website benefits of AR and VR

Could Your Website Benefit From AR or VR Capabilities?

Augmented reality (AR) and virtual reality (VR) are quickly changing the face of ecommerce. These new technologies now take the most severe pain points of shopping, both online and in brick-and-mortar locations, and transform them into attractive new selling points perfect for the wary consumer. For online shopping, AR and VR have their own benefits. […]

6 Ways to Implement AR/VR into Your Business Today

Augmented reality (AR) and virtual reality (VR) crazes didn’t die out with Pokémon GO. This dynamic-duo is alive, well, and benefiting businesses. AR and VR technologies are living up to and surpassing expectations in terms of creating riveting user experiences. Using this technology has a unique way of increasing brand engagement, and generating new ways […]

eyeq demo

Take me out to the (augmented) ball game

Disclaimer: Parle Innovation and the eyeQ were part of ReadWrite Labs, ReadWrite’s IoT accelerator. I also act as an informal adviser for the company. Since the first sporting events were broadcast on radio in 1921, technology has continually changed the way fans experience games. Now, a personal smartphone accessory may significantly enhance the viewing of live events […]

google-arcore

Google launches augmented reality app ARCore for Android

Google has launched its own augmented reality kit for developers, called ARCore, a lighter version of the company’s Tango platform that does not require any specialized hardware to run. ARCore is a light software development kit, similar to Apple’s ARkit, which is able to track motion, understand flat surfaces, and estimate where the light will […]

Check out these 3 AR/VR companies getting investors’ attention

With the AR/VR sector attracting a significant amount of capital recently, the space has only begun to grow. Here’s a look at the 3 American AR/VR companies that received investment in August: Immersv Venturebeat reported that Immersv raised $10.5m USD in a Series A for mobile advertising utilizing virtual reality as well as 360-degree mobile […]

Sailing into IoT and AR solutions with smart yachts and more

The Internet of Things (IoT) is now widely used in advanced business spheres, like vehicle manufacturing, machine maintenance, retail business, and more. According to the latest research data, the number of IoT connected devices, which made up ∼4.9 million things in 2015, reached ∼3.9 billion in 2016. See also: With some many choices, how do you […]

facebok-ar-oculus

Facebook’s Oculus patents lightweight smart glasses

Facebook-owned Oculus has patented a lightweight smart glasses concept that would be able to “augment views of a physical, real-world environment with computer-generated elements.” The patent shows a pair of glasses that look like basic shades, which would force the electronics to be packed in tightly, similar to the first version of Google Glass. Instead […]

apple-ar-glasses-patent

Apple patents overlaying details on augmented reality glasses

Apple has patented a method of overlaying details onto real-world environments, similar to what Google was trying to achieve with Glass. The user would see details of points of interest, like the names of buildings on Fifth Avenue or the different parts of a car. In the patent, the user clicks the point to see […]