Disclaimer: Parle Innovation and the eyeQ were part of ReadWrite Labs, ReadWrite’s IoT accelerator. I also act as an informal adviser for the company. Since the first sporting events were broadcast on radio in 1921, technology has continually changed the way fans experience games. Now, a personal smartphone accessory may significantly enhance the viewing of live events […]
Tag Archives: Augmented Reality
Google launches augmented reality app ARCore for Android
Google has launched its own augmented reality kit for developers, called ARCore, a lighter version of the company’s Tango platform that does not require any specialized hardware to run. ARCore is a light software development kit, similar to Apple’s ARkit, which is able to track motion, understand flat surfaces, and estimate where the light will […]
Check out these 3 AR/VR companies getting investors’ attention
With the AR/VR sector attracting a significant amount of capital recently, the space has only begun to grow. Here’s a look at the 3 American AR/VR companies that received investment in August: Immersv Venturebeat reported that Immersv raised $10.5m USD in a Series A for mobile advertising utilizing virtual reality as well as 360-degree mobile […]
Sailing into IoT and AR solutions with smart yachts and more
The Internet of Things (IoT) is now widely used in advanced business spheres, like vehicle manufacturing, machine maintenance, retail business, and more. According to the latest research data, the number of IoT connected devices, which made up ∼4.9 million things in 2015, reached ∼3.9 billion in 2016. See also: With some many choices, how do you […]
Facebook’s Oculus patents lightweight smart glasses
Facebook-owned Oculus has patented a lightweight smart glasses concept that would be able to “augment views of a physical, real-world environment with computer-generated elements.” The patent shows a pair of glasses that look like basic shades, which would force the electronics to be packed in tightly, similar to the first version of Google Glass. Instead […]
Apple R&D spends almost $3 billion on self-driving and AR
Apple increased its R&D investment to $2.94 billion in the third quarter of 2017, around 6.5 percent of the company’s total sales in the quarter. It is a large advancement on the past years, and shows Apple has a few things big planned in the coming years. The most talked about, at least by Apple […]
Apple patents overlaying details on augmented reality glasses
Apple has patented a method of overlaying details onto real-world environments, similar to what Google was trying to achieve with Glass. The user would see details of points of interest, like the names of buildings on Fifth Avenue or the different parts of a car. In the patent, the user clicks the point to see […]
Intel “eliminates” wearables division to focus on augmented reality
Intel has reportedly “eliminated” its wearable division, a year after it issued a recall of all Basis Peak smartwatches, due to frequent overheating. The division had already lost most of its workers in November, when Intel slashed 80 percent of the Basis team, according to CNBC. The chip maker’s New Technologies Group, which looks into […]
Toll Brothers launches kitchen VR app for luxury home buyers
American luxury home builder Toll Brothers has launched a virtual reality app that lets home buyers view all 360 degrees of their kitchen in high-definition and choose from thousands of configurations. The app, called Kitchen 360, provides buyers with a tour of the kitchen through a connected tablet or HTC Vive VR. While on the tour, […]
Google finds its Glass after two years in the dark
After two years in the dark, Google Glass has returned, launching a new enterprise edition (EE) that several major corporations have already deployed into their workforce. Google Glass EE improves on the first model — sold to enthusiasts for $1,500 — with better networking, security, a faster processor, more battery life, and a higher megapixel […]
Disney and Lenovo to sell Star Wars augmented reality headset
Disney and Lenovo are launching an augmented reality (AR) headset for Star Wars fans. The device, announced at the D23 Expo in Anaheim, will offer massive ground battles, alongside Holochess, the holographic game Chewbacca and C-3PO play aboard the Millennium Falcon. Hardware details are slim at the moment, all we know is the headset will […]
5 effective and smart ways to do VR marketing today
If you’ve been following the exciting developments in virtual reality and the 360-degree video industry, you’ve probably noticed VR’s fragmented distribution experience. Today, more than 6 million major VR headset brands, including PlayStation VR, HTC Vive, Oculus Rift, Samsung Gear VR, and Google DayDream, have been sold. More than 88 million Google Cardboard units have been handed […]
iPhone 8 may include 3D laser to support AR apps
Apple is reportedly working hard to build a 3D laser into the rear of the iPhone 8, which would enable better depth detection for augmented reality applications. A source, speaking to Fast Company, said that the 3D lasers were intended for the 10th anniversary iPhone, coming this fall, but may be pushed back to the […]
3 rules on how to use VR data analytics for your product
You’ve heard about it in the office, read about it in the New York Times, and maybe even demoed it in the NYC Samsung store — virtual reality is here and is capturing the curiosity of consumers and transforming the way businesses operate. Marketers, gamers, teachers, entrepreneurs, producers, you name it — everyone wants a […]
VR/AR headset sales to reach 100 million by 2021, says IDC
Sales of augmented reality (AR) and virtual reality (VR) headsets are estimated to reach 100 million by 2021, a tenfold improvement on the 10 million shipments recorded last year. That the forecast from research firm IDC, which said VR headsets that use smartphones, like Samsung’s Gear VR and Google’s Daydream VR, are currently the most […]
Apple acquires German AR and eye-tracking company
Apple has reportedly acquired SensoMotoric Instruments, a German eye-tracking and augmented reality company, for an undisclosed amount. SensoMotoric was founded in 1991 and primarily builds eye tracking hardware and software for industrial and commercial use. On its website, the company said its solutions can be deployed across a wide range of fields, including clinical research, […]
IKEA partners with Apple to bring virtual furniture to the home
IKEA will be one of the launch partners for Apple’s augmented reality framework, bundled into the iOS 11 release. The new AR app will show customers virtual furniture in their own home. Customers take a series of photos of a room before choosing from IKEA’s vast selection of furniture. The Swedish company expects to have […]
Varjo emerges from stealth with awesome new VR/AR display
It takes a lot of effort to create a solid virtual reality (VR), augmented reality (AR), or mixed reality (MR) experience. The hardware, including the headset and system hosting the experiences, have to be capable of delivering a natural, smooth experience. See also: Ultrahaptics finds deep pockets for its AR/VR tech The Varjo team, which has […]
Ultrahaptics finds deep pockets for their groundbreaking AR/VR tech
With the rapid development of VR and AR technologies, we have experienced fascinating virtual environments, but in terms of haptic feedbacks and vivid feelings, the market still lacks practical and mature solutions. Ultrahaptics, which was founded in 2013 based on technology originally developed at the University of Bristol, has developed technology that uses ultrasound to virtually […]
How Zappar promotes brands with awesome AR technology
Brands are starting to realize the power of using AR to promote and provide content — AR is totally different from traditional marketing in that it is more creative and arguably more interesting. Because not all companies have sufficient time or resources to recruit a crew focusing on AR marketing, start-ups that combine AR technology and marketing […]